Creative Boom

SEPTEMBER 18, 2023

Offering top-tier networking opportunities with global brands, as well as a stellar speaker lineup, the Pentawards Festival is the perfect event for anyone working in design and packaging. And it promises to be a must-attend event for senior brand leaders, designers, marketers and design agencies.

Networking 473

Networking Branding Brand Theme 473

Creative Boom

JANUARY 29, 2025

Strong track record From Netflix series creators to magazine founders, global talent specialists to award-winning creative directors, Loughborough alumni can be found at the helm of some of the most innovative projects and organisations in the creative sector.

Graphic Design 311

Graphic Design Graphic Animation Magazine 311

Creative Boom

NOVEMBER 12, 2024

They recently partnered with global creative agency Stink Studios to create an evolved and expanded design system that unifies Riot's growing portfolio of games and media. At the heart of this redesign is a deep dive into player passion, creating a brand experience that resonates across every game and media platform Riot touches.

Media 474

Media Brand Branding Animation 474

Creative Boom

FEBRUARY 12, 2025

How the festival became a global movement at the intersection of design, art, and technology plus what's next for its milestone year. From a digital playground to a global phenomenon OFFF was conceived at a time when the internet was just beginning to reshape creative work. Web development, typography, branding, motion and VFX.

Digital 401

Digital Networking Animation Art 401

Creative Boom

APRIL 20, 2023

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? At Milan Design Week, we chat with Brian Bolain, Lexus 's global head of marketing, to find out.

Brand 511

Brand Branding Sports Marketing 511

Designer Daily

NOVEMBER 22, 2024

The car brand went for something totally different from their usual ads, as you can see in the embedded video above. Social media reactions to the Jaguar re-branding The first to complain were the conservative accounts, who were shocked by the fabulous characters and colors of the video, putting all the blame on the LGBT community right away.

Brand 398

Brand Branding Media Graphic Design 398

Creative Boom

MAY 22, 2025

This work aligned with a trend of brands cleverly inserting themselves into events, sports, and games through inventive approaches. Global Participation The 2025 D&AD Awards achieved unprecedented global reach, with entries submitted from 86 countries worldwidethe highest number in the awards' history.

Arts and Crafts 400

Arts and Crafts Sports Agency Networking 400

Creative Boom

DECEMBER 2, 2024

Part of her prize was an opportunity to choose one of the illustration agencies sponsoring the awards, and she selected IllustrationX because of the company's history and global reach. At the same time, I was influenced by global culture – Disney animations, Miyazaki films, French comics, and English literature.

Illustration 458

Illustration Illustrator Arts and Crafts Animation 458

Creative Boom

MARCH 24, 2025

A few years ago, the question was: should your brand identity include motion? So nowadays, the question is more like: how is motion interwoven into the heart of your brand? And rather than being a mere "add-on" to brand identity, it needs to be integrated into the brand identity process from the very start.

Brand 449

Brand Branding Animation Digital 449

Creative Boom

JANUARY 12, 2025

Its nine weights, from Thin to Black, along with more than 70 custom ligatures, make it a standout choice for luxury branding, editorial layouts and digital campaigns. Its multilingual support for over 90 languages ensures global versatility, while its sharp lines and distinctive ligatures will help you add flair to any design project.

Arts and Crafts 468

Arts and Crafts Tourism Typography Graphic Design 468

Creative Boom

MARCH 24, 2025

Merjin Hos Get a burst of visual inspiration from our selection of top illustration talent drawn from global representation agency Agent Pekka. So we turned to Agent Pekka , a global collaboration agency that champions originality, newness and craft. Karlotta Freier 2. Felipe Vargas 10.

Illustration 418

Illustration Illustrator Arts and Crafts Art 418

Creative Bloq

MAY 27, 2025

When car brands make sneakers and festivals launch furniture lines, it’s time to rethink what 'brand' really means.

Brand 268

Brand Branding Graphic Design Graphic 268

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.

Brand 286

Brand Branding Digital Manufacturing 286

Creative Boom

OCTOBER 14, 2024

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Laura has a ton of experience in the field, leading global rebrands for the likes of Sonos, ASICS, and Linksys.

Brand 433

Brand Branding Arts and Crafts Tourism 433

Creative Boom

OCTOBER 30, 2024

How can branding help to communicate urgency and the dire state of the planet while still inspiring hope and optimism? Global environmental action NGO WRAP has a new informative yet striking identity, designed by the London-based studio Among Equals. Among Equals' Nick May explains how to strike the balance.

Brand 284

Brand Branding Production Inspiration 284

Creative Boom

OCTOBER 22, 2024

A typeface can define the character of a brand just as much as a logo or colour palette," he says. The goal is to craft something that not only fits their identity but also adds a unique typographic voice that strengthens their overall branding; we often reference local elements or heritage that resonate with the client's vision."

Arts and Crafts 448

Arts and Crafts Client Fonts Consulting 448

Creative Boom

OCTOBER 17, 2024

It is marking this milestone with a bold brand refresh by EDIT Brand Studio. It also aligns with Greater Manchester's Creative Health Strategy , which positions the region as a "global leader in using culture and heritage to improve the health and well-being of its residents". What's Next for Lowry?

Arts and Crafts 456

Arts and Crafts Gallery Art Brand 456

Graphic Design Junction

DECEMBER 9, 2024

Over the years, Alexis has collaborated with some of the worlds leading brands and agencies, including Nike, PepsiCo, Hewlett Packard, Electronic Arts, BMW, Gatorade, Air Jordan, and The Washington Post, among many others. Dive into this mesmerizing piece and experience the artistry that has earned him global acclaim.

Digital 244

Digital Illustration Illustrator Adobe 244

Creative Boom

JUNE 10, 2025

This year, that legacy has been reframed for the future in a new campaign and experience crafted by global brand agency Jones Knowles Ritchie (JKR). The campaign is part of a broader push to unify D&AD's brand ecosystem and future-proof its presence across digital and physical touchpoints.

Agency 221

Agency Digital Brand Branding 221

Creative Boom

APRIL 8, 2025

Starbucks is reintroducing its much-loved Refreshers drink to Chinese consumers with a major glow-up, including an innovative bottle design and bold graphic identity crafted by global design agency Marks. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market.

Portfolio 341

Portfolio Marketing Marketing Patterns 341

Creative Boom

NOVEMBER 3, 2024

From transforming Boulder's beloved Pizzeria Alberico to partnering with global brands like Stripe, Mast balances simplicity, collaboration, and storytelling in its approach. Inspired by design legends and modern art, this small but dynamic team brings a timeless quality to every project.

Client 495

Client Brand Branding Project Management 495

Creative Boom

JANUARY 15, 2025

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.

Arts and Crafts 432

Arts and Crafts Education Branding Brand 432

Creative Boom

MARCH 24, 2025

Studio Up North brings inclusive yet impactful branding to a global initiative empowering everyday athletes to "go the distance" for a meaningful cause. At the heart of the visual identity is a flexible, energetic system of shapes representing individual challenges within a global network of movement. This is a change for all."

Brand 221

Brand Branding Marketing Marketing 221

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Brand 195

Brand Branding Fashion Digital 195

Creative Boom

DECEMBER 1, 2024

So whether you're seeking a font for branding, editorial design, or personal projects, they're well worth checking out. Its comprehensive OpenType features—including localised forms, scientific notation, and discretionary ligatures—make it an incredibly versatile font for global design projects.

Fonts 506

Fonts Inspiration Graphic Design Publication 506

Creative Boom

DECEMBER 2, 2024

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.

Agency 482

Agency Illustration Illustrator Arts and Crafts 482

Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'.

Brand 482

Brand Branding Digital Advertising 482

Creative Boom

JANUARY 28, 2025

Through accessible e-books and practical advice, Seasoned aims to demystify branding and provide actionable insights for aspiring creatives. Global design studio Koto has launched a new learning hub to bridge the gap between design businesses and prospective talent.

Portfolio 416

Portfolio Education Programming Branding 416

Creative Boom

DECEMBER 18, 2024

The contemplative nature of his work, his style, and what he depicts really do resonate with clients and their audiences, leading to commissions for everything from packaging to travel to pieces for global brands. His work is contemporary in feel yet individual and full of hidden depths.

Illustration 418

Illustration Illustrator Travel Artist 418

Creative Boom

FEBRUARY 20, 2025

With a dynamic new identity, DesignStudio's brand refresh for DNEG embraces motion, creativity, and innovation, reinforcing the VFX giant's position as an industry leader. DNEG, the world-renowned visual effects and animation studio with seven Academy Awards to its name, has revealed a brand refresh in collaboration with DesignStudio.

Animation 284

Animation Digital Brand Branding 284

Creative Boom

OCTOBER 30, 2024

The global studio's rebrand for the Swiss Center for Design and Health brings the centre's pioneering healthcare to life with striking visuals and a clear, accessible identity. It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. We discover more.

Photography 284

Photography Branding Brand Agency 284

Creative Boom

APRIL 15, 2024

But Source Fashion is on a mission to change that, and they've just unveiled new branding courtesy of FORM Brands Studio. Essentially, Source Fashion is a collective of manufacturers, suppliers, buyers, dynamic brands, retail and trend experts, and media curators from around the world that gather twice a year in London.

Fashion 482

Fashion Manufacturing Agency Brand 482

Creative Boom

JULY 1, 2024

Lilongwe Wildlife Trust partners with UK-based agency sixredsquares to launch a refreshed brand and website to raise global awareness and support for wildlife conservation in Malawi. The revamped brand and website aim to engage a global audience and highlight LWT's crucial work.

Branding 481

Branding Brand Agency Education 481

Creative Boom

JUNE 5, 2024

Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? Speeding up the process And that's not all.

Brand 504

Brand Branding Templates Marketing 504

Creative Boom

JUNE 6, 2023

As the global economy continues to grow, earning money internationally should be an easier, fairer process. Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015.

Digital 482

Digital Textures Theme Brand 482

Creative Boom

JANUARY 31, 2024

The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. Creating a new tone of voice for the brand focused on the tonality and attitude of New York and the Bronx.

Branding 531

Branding Brand Education Consulting 531

Creative Boom

DECEMBER 2, 2024

"India's beverage market is evolving fast, with strong beers and craft brands shaking things up," says Taxi Studio design director Will Duffy. It was decided that positioning Carlsberg Elephant as one of the more premium options was the key to staying ahead, so the brand needed to match.

Marketing 273

Marketing Marketing Brand Branding 273