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The 25 creative studios inspiring us the most in 2025

Creative Boom

DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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How live event illustration brings big opportunities for artists

Creative Boom

Most live event illustrators work in fashion and beauty. From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. But fashion isn't the only market for live event illustrators.

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'Storytelling and emotional connection matter more than aesthetics,' says illustrator Fangfang Han

Creative Boom

In 2020, she was a fashion buyer working in a busy industry where there just wasn't time to explore other creative avenues. The pandemic was awful, let's make no bones about it, but just how many talented creatives discovered their true calling during lockdown? Count Fangfang Han among them.

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50 fonts that will be popular with designers in 2025

Creative Boom

Art Director, Brand & Creative—Spotify We asked the creative community about the fonts they're excited to use over the next 12 months… and here they are. Rhythmic Regal by RabenRifaie Studio A contemporary serif with rhythmic and elegant curves, Rhythmic Regal is designed for luxury branding. Sans Serifs 11.

Fonts 540
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Laura Stein on the Five Books that shaped her approach to design, branding, and sustainability

Creative Boom

This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental.

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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

The studio's other half, Takk, graduated from the renowned Swiss design school ÉCAL in 2020 and, prior to opening the studio, had created custom typefaces for IDA Radio, Tallinn Music Week and the ERKI Fashion Show. A typeface can define the character of a brand just as much as a logo or colour palette," he says.