Graphic Design Junction

NOVEMBER 15, 2024

Example of Retro-Futurism in Action: Synthwave and Cyberpunk Websites: Many designers are applying retro-futurism in web design by using neon color schemes, dark backgrounds, and retro-inspired animations to create immersive user experiences. This approach turns packaging into an interactive experience, enhancing customer engagement.

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Graphic Design Graphic Textures Color Schemes 246

Creative Boom

APRIL 16, 2024

The new identity, therefore, pivots on the theme of 'joy', which encapsulates the entire customer experience, from selecting a wine to the moment of tasting. This new logo replaces the previous static wine glass mark.

Marketing 487

Marketing Marketing Brand Branding 487

Creative Boom

FEBRUARY 9, 2025

Rather than arriving with a pre-defined brief, GF Smith and TEMPLO co-created the brand strategy through a series of workshops and deep dives into the company's legacy, ambitions, and challenges. "A Working with Blaze Type, TEMPLO developed a custom typeface that balances approachability with a global perspective.

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Brand Branding Digital Manufacturing 286

Graphic Design Junction

DECEMBER 15, 2024

As we step into 2025, new trends are emerging to enhance user experience (UX) and interface (UI) design. Here are the key developments that will dominate the design landscape: Variable Fonts Variable fonts continue to revolutionize typography by offering greater flexibility and customization.

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Fonts Typography Media Brand 244

Creative Boom

FEBRUARY 4, 2025

M N Associates has rebranded Vietnam's national sneaker brand Biti's Hunter, introducing a completely new trademark, logotype, custom typeface, and holistic branding system designed to seamlessly bridge the physical and digital experience.

Brand 195

Brand Branding Fashion Digital 195

Design Milk

MAY 19, 2025

Stepping into a walnut-paneled ’70s paradise, full-length mirrors and time-specific clocks and hardware make this truly an immersive experience. To outfit the space, NUOVA designed custom furniture, like the oxblood red seating, a circular version of their Enzo table with a white Carrara marble top, and bespoke desk chairs.

Travel 266

Travel Interior Design Exhibition Brand 266

Creative Boom

SEPTEMBER 12, 2023

But at the same time, travel often remains a crappy experience, with flights and hotels cancelled at the last minute, holiday companies communicating poorly, and just a general sense that many of the big players don't care about the customer. This approach focuses on the finer details that define what 'best' means for each customer.

Brand 448

Brand Branding Travel Arts and Crafts 448

Creative Boom

AUGUST 27, 2024

"Type of Feeling offers a select retail collection alongside custom typography services. Inspiration Jessica's inspiration came, as you might expect, from her own experience as a designer. In our brand projects, we try to push for custom typography because a font can convey so much effortlessly.

Fonts 526

Fonts Typography Brand Branding 526

Creative Boom

JUNE 12, 2024

We built the new Ascential brand – including strategy, visual and verbal identity – around the idea of the power of convening at its events," explains design director David Moloney. The custom wordmark features a softened crossbar, angled terminals and curved connection points that pair elegantly with the symbol.

Patterns 459

Patterns Agency Brand Branding 459

Graphic Design Junction

OCTOBER 27, 2024

It’s easy to customize through smart object layers, with three PSD files at 300 DPI for high-quality output. Download Paper Tube Mockup This mockup package includes three meticulously organized PSD items with well-structured layers, making customization a breeze. A PDF help file is included for guidance.

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Photoshop Presentation Color Templates 246

Creative Boom

APRIL 13, 2023

Jones Knowles Ritchie (JKR) is behind the new brand identity for American department store chain Nordstrom Rack, creating a strategy and branding system that celebrates customers' "confidence and savviness". The former mid-tone colour palette was refreshed and expanded to become more "vibrant and exciting," says JKR.

Brand 540

Brand Branding Digital Marketing 540

Creative Boom

JUNE 10, 2024

Brand strategy The Orchestra Sinfonica di Milano is one of Italy's most important orchestras, with a deep, emotional connection to the city. Synesthesia is a neurological phenomenon in which stimulation of one sensory pathway leads to automatic experiences in another sensory pathway.

Arts and Crafts 476

Arts and Crafts Brand Branding Architecture 476

Creative Boom

DECEMBER 14, 2023

In our experience, we've found Trivago to be one of the better sites to try. Graphic elements The bold logo is the beacon of the brand and includes a shorthand symbol made up of a checkmark (to represent 'Search savvy') and a smile which reflects the Trivago experience (to make travellers 'Feel super'). The 'Search savvy. Feel super.'

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Travel Marketing Marketing Brand 476

Creative Boom

OCTOBER 6, 2024

Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. This is becoming an increasingly crucial aspect of a brand's overall identity and marketing strategy.

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Brand Branding Digital Artist 482

Creative Boom

OCTOBER 7, 2024

Here, we've compiled a list of books with actionable strategies for balancing work with life, building healthier routines, and staying focused on what really matters. The book offers various practical strategies for incorporating effective rest into daily life. So what's the answer?

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Freelance Freelance Consulting Production 488

Creative Boom

JULY 9, 2024

One strategy the studio used was tapping into popular food trends. Research revealed that consumers are reducing eating-out spending in favour of recreating a restaurant experience at home. It's not something to feel passive about; it's an exciting, sensory experience."

Brand 462

Brand Branding Fonts Advertising 462

Creative Boom

APRIL 28, 2024

The more grounding you have in the fundamentals and the more experience you have, the better able you'll be to navigate this chaotic new landscape. This allows for more fluidity, adaptability and future-focused thinking in brand strategy and design. This has involved deep exploration into enhancing the customer journey with technology.

Brand 492

Brand Branding Client Agency 492

Creative Boom

AUGUST 12, 2024

It would be a Harbour Brewing Co-led concept, and the beer house would house a wide range of Harbour Brewing Co and other independent brewery beers and be a place for people to experience their love for the craft. "We Deeply refers to the seas and rivers where the tap rooms are based, as well as the immersive experience they will provide.

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Agency Brand Branding Typography 411

Graphic Design Junction

AUGUST 31, 2023

These strategies have the power to connect brands with their target audiences, drive engagement, and ultimately lead to tangible results. Data-Driven Insights: Informed Decision-Making Secret: Leverage data analytics to understand consumer behavior and tailor your strategies accordingly.

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Marketing Marketing Digital Media 327

Creative Boom

FEBRUARY 26, 2023

Thankfully, there are strategies you can employ to get it back. Author Donald Miller draws from his own experience as the founder of StoryBrand, a marketing consulting firm, to provide a step-by-step approach that is easy to understand and implement. In this book, he explains how he did it, and it's a fascinating story.

Marketing 476

Marketing Marketing Consulting Freelance 476

Creative Boom

MARCH 12, 2024

Following a collaboration over two years, the rebrand spans strategy, design, internal culture, and brand experience and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio, and the omnichannel experience. I mean, would you have guessed it was the world's third biggest sports company?

Sports 541

Sports Brand Branding Portfolio 541

Graphic Design Junction

JULY 4, 2024

It’s rapidly transforming the way businesses personalize customer experiences. These tools analyze vast amounts of customer data, including demographics, browsing behavior, and purchase history, to create hyper-targeted marketing campaigns. In 2024, expect to see a surge in AI-powered personalization tools.

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Marketing Marketing Digital Production 266

Creative Boom

JUNE 25, 2024

Joonbyrd uses science-backed ingredients that are effective for the skin, but they also put a big emphasis on making the experience enjoyable. Instead of impulse buying, they invest in fewer, more luxurious products that offer a more profound emotional experience. Their products have playful names, sweet scents, and pastel colours.

Brand 497

Brand Branding Arts and Crafts Production 497

Just Creative

FEBRUARY 16, 2021

When big brands decide to reinvent not only themselves but also their brand strategy, it can make for some big news. The point of that little story is that sometimes, even the biggest brands need a brand strategy or need to change theirs up to succeed in today’s economy. Related: 101+ Brand strategy resources. What is a brand?

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Brand Branding Marketing Marketing 336

Creative Boom

JULY 16, 2023

Together, they worked to develop a visionary brand strategy that would embody their core values of compassion towards all dogs and cats. Brand strategy The company's goal was to create a brand identity system that exuded boldness, strength, contemporariness, and a touch of humour. This infusion of raw authenticity imbues HiRaw!

Brand 370

Brand Branding Fonts Textures 370

Creative Boom

AUGUST 7, 2024

These insider tips will help boost sales, engage customers, and stand out in the bustling creative scene. These fun gatherings offer the perfect opportunity to showcase your work, connect with potential customers, and build your brand. If another customer feels flush, they'll enjoy splashing out on the top-priced items.

Marketing 505

Marketing Marketing Artist Illustrator 505

Creative Boom

OCTOBER 10, 2023

If you think about it, a geometric, orderly logo for a tech company does make conceptual sense because tech products are meant to be orderly, predictable experiences; no one wants an iPhone that has a mind of its own. Through well-conceived and designed experiences, a brand is made real, inside and outside the organisation.

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Agency Brand Branding Client 501

Creative Boom

SEPTEMBER 11, 2024

Refreshing the visual identity meant reimagining how those assets could be used across the entire 360-brand experience in a way that enables endless creativity, injects variety into the brand, and inspires an array of creative executions. This even includes how servers greet customers going forward. "We

Brand 491

Brand Branding Agency Inspiration 491

Creative Boom

JULY 12, 2023

After rapid and extensive growth, and following its acquisition of Common in the US and Hmlet in SouthEast Asia, Habyt asked global brand studio DesignStudio to define their brand strategy, architecture, tone of voice and visual and verbal identity. You can see the new branding live now on the Habyt website.

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Portfolio Brand Branding Architecture 368

Creative Boom

SEPTEMBER 19, 2023

Consequently, they worked with Avon to develop a branded house approach: one cohesive strategy with a new visual identity for all brand channels and applications. Partnering with the team at Avon to engage with this new look and feel has been a truly wonderful experience."

Brand 482

Brand Branding Packaging Design Advertising 482

Creative Boom

NOVEMBER 10, 2024

We've worked with everyone from custom jewellery designers to fancy canned beans, organic cotton undies to chef-made hot sauces and Michelin-starred restaurants." Your visual brand world with a conceptual mark or custom wordmark. Photos by Ben Jack She adds that the same goes for brand strategy.

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Brand Branding Arts and Crafts Client 243

Creative Boom

DECEMBER 16, 2023

However, their story started and ended with their cameras, meaning customers thought of specs and not the benefits of 3D vision. Several months were spent working with Stereolabs' R&D engineer, polishing details to optimise quality and ensure compatibility with customers' software.

Brand 510

Brand Branding Digital Production 510

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. Perhaps most importantly, Regular Practice also focuses on putting strategy at the heart of their design work.

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Brand Branding Client Agency 476

Designer Daily

DECEMBER 13, 2022

All of these rolled into one strategy for brand excellence. How do you make sure that you have a strong brand identity in your company and really appeal to and engage with customers? It allows you to search for, find and engage with the right customer base for your business. So, how do you go about designing a brand identity?

Brand 356

Brand Branding Marketing Marketing 356

Creative Boom

JULY 4, 2022

VP of creative strategy Rachel Brandt explains how that works in practice and how becoming a mother has changed her approach to managing creatives. Code3 helps leading brands find, reach, and engage customers anywhere in the world on every digital platform. We're super hybrid: a creative strategy team of makers.

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Client Media Agency Digital 433

Creative Boom

MARCH 18, 2024

Last year, the brand commissioned design studio SomeOne to reposition it following a successful credentials pitch, for which the studio showcased its experience in rebranding firms in the travel sector, such as Saga & Crystal Ski.

Travel 497

Travel Brand Branding Illustrator 497

Creative Boom

JUNE 6, 2023

We developed and distilled Airtm's strategy around one single-minded idea: Liberate potential," explains David Moloney, design director at DesignStudio. It's a fun detail which naturally extends into a custom icon suite that further communicates the idea of light beams being split apart.

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Digital Textures Theme Brand 482