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Research and strategy are seen as essential components of the creative process, not just preliminary steps. "By Building relationships with industry professionals, including clients, collaborators, and mentors, can open up valuable opportunities and insights," she continues.
They analyzed various aspects of the restaurants, interviewing employees, managers, and customers to gather insights into the brand’s strengths and weaknesses. This insight highlighted the potential for creating packaging that resonated with consumers while also enhancing the overall dining experience.
Competitor research revealed that negative perceptions, such as streaky finishes, unnatural tones, and complex routines, burdened the self-tanning category. According to Gibbs, "This insight helped shape Lazy Tan's positioning as a hassle-free, high-quality alternative with an emphasis on authenticity and ease."
In its own words, it offers consumers "superbly made, scientific beyond belief, high-quality ice cream and dessert [that will] hit you in the face harder than the glowing yellow lights of Blockbuster Video on a Friday night". It now hopes to inspire a wider audience by sharing the research and insights underpinning its work. "We
Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. It was during this time that he noticed how the sonic ambience played a crucial role in the success of bars.
Take Sonder, formerly ConsumerInsight, a company that transforms complex data into meaningful insights through human-centred research. Unique stories The company, at this time known as ConsumerInsight, had been operating under that name for two decades and felt it no longer reflected its identity.
Research and strategy Their research showed that the pandemic had already reshaped the ready-made meal market, with more people eating at home and restaurants starting to produce their own products for retail. As competition intensified and consumers became more discerning, that meant Kuudes would have to position the brand carefully.
Building on the success of their influential 5 Key Themes report released last November, The Curation Paradox delves deeper into the mechanics of how we consume, process, and produce visual content in an age of algorithmic influence. The findings are simultaneously sobering and empowering for designers seeking to differentiate their work.
As Constance explains: "I present my collection as performance experience, where I have control over the haptic feel consumed by an audience, allowing the design to continuously develop and respond naturally to consumers' reactions, becoming an ever-changing intimate but shared experience. "[It NO- WAER Collection Vinyl Design.
A direct-to-consumer lifestyle brand built on deep medical experience that felt equally at home in a retail environment." To get to the heart of the issue, Universal Favourite partnered with VML to conduct a series of focus groups, one-on-one interviews and stakeholder research.
With a background in industrial design, Amanda Schneider explored every aspect of a product’s trajectory early in her career, from concept development to sales, always via a holistic lens to understand the points of view of manufacturers and consumers. Her ideal role, however, was one that emphasized more than just the bottom line.
By taking academic studies and original research and translating them into colorful, bite-sized graphics that are easy to understand but encourage inward reflection, Harrison is able to reach a group of people who want/need the help for inner work but perhaps don’t have access to it. We do all of the research so that you don’t have to.
A strong brand strategy helps to position the brand in the consumers’ minds. Gain Consumerinsights: The brands must conduct thorough research for gaining consumerinsights. Deep research on consumerinsight helps the brand to get valuable information.
In contrast, Visual Education's curated approach ensures that students learn from the best in the business, gaining insights and techniques directly applicable to real-world professional scenarios. While this approach can lead to a vast library of content, it often comes at the expense of quality and reliability.
Ed describes him as a great mentor, giving him valuable insights into the world of brand strategy while he also pursued side hustles in photography, social media and consulting. So if you want to do qualitative research with customers, you can use this to conduct something like a WhatsApp chat around a certain series of questions.
A memorable brand identity is a powerful tool that engraves a brand’s essence into the minds of consumers. It encapsulates the brand’s narrative, values, and promise, ensuring that it stands tall in the sea of choices consumers face. The goal is to create a logo that lingers in the minds of consumers.
Market Research Techniques You need to dive deep into your market using data-driven approaches. I recommend starting with social listening tools – they've helped me uncover valuable insights about market gaps and consumer preferences. Let's ensure you don't make the same mistakes.
Research and Discovery The first step in visual identity design is research and discovery. In the future, AI-driven tools will likely play a significant role in this phase, offering insights based on vast amounts of data. This phase involves understanding the market, competitors, and audience.
He began investing in Stockholm consumer brands, meeting Estrid's other co-founders – photographer Amanda Westerbom and entrepreneur Alan Aygun. In other words, she takes a humanistic approach to data visualisation, creating engaging visual narratives that reveal insights about people, ideas and organisations.
Philips / TP Vision We sat down with Katie Kubrak, a Central Saint Martins alumni and head of insight at Nirvana CPH, to discuss the future of packaging design. In an era when consumers expect packaging to be far more than just a protective shell, designers are reimagining how a box, a bag, or a label can foster connections and spark delight.
Research has found that 91 per cent of creative professionals seek a reliable way to attach attribution to their art and design. It's certainly becoming a valuable tool for publishers, allowing them to provide key information about digital content to help consumers assess its trustworthiness.
The guests include leading writers, names, designers, researchers, and other strategists. Wanna hear from the leaders of consumer-facing brands, be it ice cream, sneakers, or any other consumer products? These branding professionals discuss all minute details about what they do and how they do it. On Brand with Nick Westergaard.
In this comprehensive guide, we will explore the entire process of branding and visual identity design , from conceptualization to final creation, offering valuable insights and strategies to help you master this critical aspect of design. Concept Development Once the research phase is complete, the next step is concept development.
Case 2: NotebookLM From document management to knowledge orchestration The challenge: Beyond digitalpaper Traditional research and note-taking tools merely digitized the paper experience while maintaining its fundamental limitations. Researchers must manually create connections and maintain organization systems. Source:Author.
There are various creative approaches that companies of all sizes can use to gain insights into customer pain points and core needs. But without research to back it up, you may not be addressing the problem that your customer actually wants to solve. Here are some activities that can help you identify patterns and insights: a.
consume video content at least once a month. Over half of video content is consumed on mobile devices. Do Your Research. One of the most common mistakes brands make when starting video marketing is not performing the necessary research. This video has been contributed by Dave Schneider. 85% of internet users in the U.S.
Remember, avoiding inconsistent usability mistakes starts during the research stage. In search of usability, website owners often make the mistake of prioritizing SEO over the readers who consume the content. The first step of avoiding usability mistakes is defining your content objective in advance and researching it.
Businesses are eager to leverage data to gain a competitive advantage, but all the data in the world won’t help if your stakeholders don’t grasp it, or if their eyes glaze over as you give your highly insightfulresearch. It’s difficult to gain clear insights from a flood of figures and statistics.
By embracing minimalist design principles, harnessing the power of symbolism, prioritizing authenticity, and leveraging data-driven insights, brands can create visual identities that captivate hearts, inspire minds, and stand the test of time. This cohesive visual identity and packaging strategy position Z2GO&CO.
What I discovered was a story of continuous evolution, driven not just by technical capabilities, but by our deepening understanding of how humans seek and consume information. Today, that same research takes seconds, with key events, timelines, and facts delivered instantly in interactive formats.
Energy Efficiency : On OLED screens, dark mode consumes less power, extending battery life on mobile devices. These technologies can personalize content, automate tasks, and provide insights into user behavior. User-Centered : Conducting user research and testing with diverse user groups to identify and address accessibility issues.
I think that I get inspired by what speaks to me and makes me feel related to in general, from laughter to small insights, smart approaches or even what makes me feel sheltered or accompanied in life." Either that or I just start doing some research and brainstorming concepts.
A staggering 72% of consumers admit that their purchasing choices are influenced by packaging design alone! Did you know that 64% of consumers try a new product simply because the packaging catches their eye? First things first, conducting thorough market research is an absolute must. That's right, folks.
Technology continues advancing at breakneck speed, consumer behaviours and expectations keep evolving, and new competitors arise constantly – the very foundations of business seem to shift like sand. Consumer values and priorities are being reshaped, creating new demands and expectations. Yet Fortune favours the bold!
I don't make video content often, mostly because it's so time-consuming," he adds. Research popular hashtags in your niche and include a mix of broad and specific ones. By sharing your creative process, insights and authentic self through video, you're not just adapting to a changing digital landscape – you're enriching it.
AI-Powered Video Editing Video editing is a time-consuming task, but with AI tools like Lumen5 or Pictory, you can create professional-quality videos in minutes. Keyword Research and Optimization Tools like TubeBuddy or VidIQ use AI to analyze trending topics and suggest the best keywords for your videos.
The design team at Earthling all really believed in the founders and their mission of 'better sleep health for all by following the science' and saw a great opportunity to build a credible, trusted brand that would help consumers navigate this already saturated category.
This includes adding keywords that have been carefully researched and positioned to target a specific audience. The rest is research that helps to understand the intended audience. Customer research is a pillar of a customer-driven marketing strategy. Research your customers with these tactics: Search through Quora and Reddit.
This comprehensive guide dives deep into the hottest web design trends for 2024 , along with insights into the burgeoning relationship between web design and Artificial Intelligence (AI). It holds valuable insights and trends, but it’s often hard to grasp the bigger picture. Imagine a news article discussing climate change.
The speaker industry as a whole has shifted from the hi-fi approach of 20 years ago, to the tiny-cheap-speaker approach embraced by consumer tech companies like Amazon. Marantz is designed for discerning consumers with a passion for incredible sound and long-lasting quality. That’s arguably much-needed in the industry.
Low return on investment, a bad reputation for your company, and trouble attracting and keeping consumers are all potential effects of needing a defined marketing plan. This allows you to personalise your content and campaigns to appeal specifically to them, allowing you to attract and keep more consumers while driving sales and growth.
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There are a lot of web accessibility resources and tools you can use to evaluate your site’s speed performance such as Google Pagespeed Insights and GTmetrix. Based on research, the natural behavior of users when browsing a web page is in an F pattern. These can help identify issues, so you know exactly what and how to troubleshoot.
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