Mozilla pledges to 'Reclaim the Internet' with new identity by JKR
Creative Boom
SEPTEMBER 26, 2024
A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. JKR's approach to the rebrand involved understanding how the brand exists already in people's minds to unearth what is truly memorable about it.
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