Creative Boom

OCTOBER 20, 2024

Influur helps content creators get work with brands for a decent compensation. Influur is a specialist agency that connects these creators, specifically in the areas of music, dance and lifestyle, with brands, helping them form impactful partnerships and reach specific target groups. It's a strange world we live in.

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Agency Brand Branding Media 468

Creative Boom

MARCH 27, 2025

With such a distinctive farm-to-pint approach, the brewery needed an identity that told its story with the same care and craft that goes into every batch of beer. Supple Studio and Studio Spilsbury came together to lead a refresh of the brand and packaging system that puts the farm at the heart of the brewery's visual and verbal identity.

Textures 365

Textures Illustrator Illustration Branding 365

Creative Boom

NOVEMBER 3, 2024

Yet, although AI might be the biggest story, it's not the only one. He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time. That's something that I think will be more important to brands going forward."

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Arts and Crafts Branding Brand Agency 521

Creative Boom

MARCH 24, 2025

Often collaborating with luxury brands, she brings a refined touch to editorial, branding and conceptual projects. Stefano Colferai Stefano Colferai shapes characters and stories by hand, using plasticine as his medium. Her work explores composition, texture and emotion, drawing viewers into quiet, carefully structured scenes.

Illustrator 418

Illustrator Illustration Arts and Crafts Art 418

Creative Boom

JANUARY 15, 2025

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.

Arts and Crafts 432

Arts and Crafts Branding Brand Education 432

Creative Boom

DECEMBER 2, 2024

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.

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Agency Illustrator Illustration Arts and Crafts 482

Creative Boom

NOVEMBER 11, 2024

The vast majority of them told us a positive story about how the industry is working to build a future that balances global impact with local relevance. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good. Sunny Bonnell, co-founder and CEO of Motto , tells a typical story.

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Client Branding Brand Agency 476

Creative Boom

DECEMBER 2, 2024

That blend of traditional Chinese roots and international exposure has shaped how I see the world and tell stories through my work." At the same time, I was influenced by global culture – Disney animations, Miyazaki films, French comics, and English literature.

Illustrator 458

Illustrator Illustration Arts and Crafts Animation 458

Graphic Design Junction

NOVEMBER 23, 2024

In today’s design world, logo badge designs are a popular trend that continues to inspire both designers and brands. These small yet powerful designs go beyond simple visuals—they share stories, build identities, and create connections. Our carefully curated collection of 40+ modern logo badge designs is here to inspire and excite.

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Vectors Fonts Photoshop Theme 264

Creative Boom

FEBRUARY 9, 2025

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. It was static in an era that demands dynamism.

Brand 286

Brand Branding Digital Manufacturing 286

Creative Boom

DECEMBER 2, 2024

Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.

Agency 447

Agency Illustrator Illustration Arts and Crafts 447

Creative Boom

APRIL 14, 2025

We share some key insights from Frontify's recent webinar, A Different Type of Branding, and details of how you can register for the next one. This interactivity opens up new avenues for creating engaging and dynamic brand experiences. Katie emphasised that choosing the right fonts is crucial, especially for large brands. "I

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Typography Client Brand Branding 317

Creative Boom

JULY 23, 2024

Creative agency Universal Favourite explains the thinking behind the brand. Here's a great example of how thoughtful branding can achieve both these things and help bring the providers of cutting-edge medical tech together with those who need their help. It's incredible what new health services are coming online these days.

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Brand Branding Print Textures 515

Creative Boom

JANUARY 29, 2025

Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.

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Graphic Design Graphic Magazine Animation 311

Creative Boom

NOVEMBER 3, 2024

From transforming Boulder's beloved Pizzeria Alberico to partnering with global brands like Stripe, Mast balances simplicity, collaboration, and storytelling in its approach. This familial connection and the rich tradition of pizza-making were central to the story we wanted to tell through the design," Ladue continues.

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Client Branding Brand Project Management 495

Graphic Design Junction

NOVEMBER 16, 2024

Logo badge designs have always been a timeless element in branding. These compact, emblematic designs continue to redefine branding by merging aesthetics with storytelling, offering a visually impactful way for businesses to stand out. This trend is particularly popular among artisanal brands seeking to highlight their individuality.

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Inspiration Branding Brand Color 246

Graphic Design Junction

JANUARY 5, 2025

Perfect for headlines, posters, and branding, this font adds a touch of whimsy while maintaining readability and style. Its sharp lines and refined curves make it ideal for professional branding, editorial designs, and sophisticated print projects. Download Font Dbacks Font Fonts tell stories, shaping words into art.

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Fonts Graphic Design Graphic Arts and Crafts 244

Creative Boom

JANUARY 21, 2024

Brooklyn-based brand studio Athletics has collaborated with content collaboration platform ShareFile to create a personable new brand identity that revolves around its users and play. To realise this ambition, ShareFile brought in Athletics to tell its story.

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Animation Photography Branding Brand 487

Graphic Design Junction

NOVEMBER 15, 2024

Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.

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Graphic Design Graphic Textures Color Schemes 246

Creative Boom

SEPTEMBER 23, 2024

Nostalgic illustrations, editorial-inspired photography and striped graphic assets make up the craft cocktail brand's new identity designed by Tavern. Back in 2014, while she was bartending at the storied Pequot Inn, Bronya Shillo founded the craft cocktail brand Fishers Island Lemonade. Crew, Polo, and LL Bean.

Arts and Crafts 458

Arts and Crafts Brand Branding Photography 458

Graphic Design Junction

NOVEMBER 12, 2024

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

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Web Design Web Design Arts and Crafts Digital 246

Creative Boom

NOVEMBER 26, 2023

And this new brand invites all people to find their own connection with these special landscapes and help unlock their full potential. An internal steering group, made up of people working in different areas and roles across the UK, helped provide key insights to develop the direction of the new brand.

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Networking Branding Brand Consulting 513

Creative Boom

AUGUST 18, 2024

Digging around in the archives revealed some interesting and ownable brand stories that the studio used to solidify its position as 'THAT juice'. Branded juices are increasingly being viewed as a commodity and in decline, with consumers opting for own-label juices instead. One example is the story of Tropicana founder Anthony T.

Brand 458

Brand Branding Fonts Packaging Design 458

Creative Boom

JANUARY 29, 2025

From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. They also want to give their guests something tangible and meaningful, strengthening their connection with their most valued customers. This is literally a dream job.

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Artist Illustrator Illustration Fashion 447

Creative Boom

OCTOBER 16, 2024

Read on to discover how designers and brands alike are set to navigate the complex terrain of typography in 2025, balancing functionality with flair and tradition with innovation. With recent trends reflecting on brand's histories and evoking nostalgia, serif type has naturally resurfaced," says Beth.

Fonts 514

Fonts Typography Branding Brand 514

Creative Boom

MAY 26, 2024

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints. The resulting system has a soft, elastic quality.

Inspiration 447

Inspiration Brand Branding Consulting 447

Creative Boom

JANUARY 29, 2024

A taste of 'the good life' at the heart of revitalisation brief for growing Italian food brand. Global brand and digital studio Koto has completed a new identity and built a new e-shop for the Italian food marketplace Gustini.

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Production Graphic Design Patterns Brand 468

Creative Boom

AUGUST 19, 2024

And so they turned to Hyperfocus , a young and eager boutique agency based in Hamburg that sits at the intersection between brand and product design. Hyperfocus worked on strategic positioning, character and brand development, naming, and website design. Consequently, the name became a driving factor in the brand's storytelling. "We

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Agency Fonts Client Branding 493

Creative Boom

AUGUST 7, 2024

As a graphic designer or branding studio, getting your latest project featured in Creative Boom can significantly boost your visibility and reputation. And as we explain in our article What we stand for , we don't just want to narrow it down to the biggest agencies, the biggest brands or (God forbid) the biggest cities.

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Branding Brand Arts and Crafts Client 501

Creative Boom

SEPTEMBER 15, 2024

Epidemic Sound , the popular provider of royalty-free music, has been at the forefront of helping brands and content creators harness this power. A new sound for crispbread brand Wasa Wasa, the world's largest provider of crispbread, faced a big challenge. To help achieve this delicate balance, they were looking for a brand sound.

Brand 458

Brand Branding Artist Production 458

Creative Boom

FEBRUARY 5, 2025

It was launched as part of the first phase of the company's brand re-stage, which is set to be fully revealed during its return to the Super Bowl. Buying a home is the single biggest financial decision most people make, but brands in this arena struggle with low awareness and little loyalty.

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Brand Branding Client Photography 221

Creative Boom

JANUARY 28, 2025

Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. It's hard to take those high-minded statements seriously when their gender pay gaps tell a different story, right? Alan Gilbody, owner of Slice Design , explains why he is sceptical of this particular word.

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Client Marketing Marketing Branding 468

Creative Boom

MAY 15, 2025

Their stories reveal some of the biggest benefits of using Adobe Express, and they offer their personal tips on getting the most out of the software. I used to spend hours coming up with ideas and designing brand templates for them. I've already set up a Design Wolf brand kit with our colours and fonts, so I don't get distracted.

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Adobe Templates Client Branding 221

Creative Boom

JANUARY 7, 2025

In the new and improved brand, expect graphics inspired by art books on Cold War propaganda, spy movie posters from the 1950s and '60s, and vintage adventure and educational book covers. FilmNation described the SNAFU brand as "not afraid of the messy mishaps" and, while messiness can be fun, it can be hard to get right.

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Education Branding Brand Art 259

Creative Boom

JANUARY 20, 2025

From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.

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Marketing Marketing Production Branding 221

Creative Boom

DECEMBER 16, 2023

However, their story started and ended with their cameras, meaning customers thought of specs and not the benefits of 3D vision. To help reframe its narrative, Stereolabs turned to global design consultancy Pentagram to craft a new brand identity for them. Everything is now about the company's mission and what detailed vision unlocks.

Brand 510

Brand Branding Digital Production 510

Creative Boom

FEBRUARY 10, 2025

Stories of brands using AI in their latest campaign have become a daily occurrence. If the stories of AI replacing artists give you reason to worry, remember AI only knows existing concepts. But by understanding AI's limitations, refining a unique style, and embracing new tools, creatives can stay ahead.

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Illustrator Illustration Arts and Crafts Freelance 370