Creative Boom

JANUARY 29, 2025

Strong track record From Netflix series creators to magazine founders, global talent specialists to award-winning creative directors, Loughborough alumni can be found at the helm of some of the most innovative projects and organisations in the creative sector. Her portfolio includes innovative campaigns for LEGO, Netflix, and P&G.

Graphic Design 311

Graphic Design Graphic Magazine Animation 311

Creative Boom

APRIL 8, 2025

Starbucks is reintroducing its much-loved Refreshers drink to Chinese consumers with a major glow-up, including an innovative bottle design and bold graphic identity crafted by global design agency Marks. The change aims to carve out fresh space in China's fiercely competitive ready-to-drink (RTD) market. "As

Portfolio 341

Portfolio Marketing Marketing Patterns 341

Graphic Design Junction

OCTOBER 27, 2024

Creating a powerful brand with a unique visual identity requires more than just logo designs; it’s about building an emotional connection, crafting an impactful message, and visually representing values. Each element of logo designs — colors, typography, shapes — all contribute to how a brand is perceived. But how is this achieved?

Branding 273

Branding Brand Inspiration Fonts 273

Creative Boom

OCTOBER 22, 2024

A new monogram, sleek colour palette and complementary family of typefaces all contribute to a more memorable and emotive brand experience for the accessible luxury bathroom supplier. So, the brief asked SUN to communicate this through the new brand.

Branding 448

Branding Brand Interior Design Portfolio 448

Creative Boom

JANUARY 8, 2025

While brands in the fusion space are already falling into stereotypes, STEP is standing out from the crowd with a colour palette inspired by the synthetic image of future plasma. Among Equals is behind the identity for new UK energy programme STEP, designed to position the brand as ambitious as NASA's Apollo missions.

Inspiration 293

Inspiration Branding Brand Agency 293

Creative Boom

JANUARY 28, 2025

Ah, the creative industrieswhere everyone is an innovator, a disruptor, and, apparently, a master of "synergy". Brand writer Sarah Farley shares a similar view, adding that brands have hijacked the word "purpose" for virtue signalling. Maybe we should just start calling it a plan or be prepared to go a little deeper.

Client 468

Client Marketing Marketing Brand 468

Creative Boom

OCTOBER 30, 2024

It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.

Photography 284

Photography Branding Brand Agency 284

Graphic Design Junction

NOVEMBER 15, 2024

Retro-Futurism: Nostalgia Meets Innovation Retro-futurism is a design style that combines mid-20th-century aesthetics with futuristic elements, blending vintage nostalgia with modern innovation. Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art.

Graphic Design 245

Graphic Design Graphic Textures Color Schemes 245

Design Milk

MAY 19, 2025

The iconic brand launched its first installation in Milan, Futurespective: Connected World , designed in collaboration with design studio NUOVA. Our exploration of time travel isnt merely nostalgic or speculative its a lens through which we examine how design, innovation, and craftsmanship weave together across eras.

Travel 257

Travel Interior Design Exhibition Brand 257

Graphic Design Junction

DECEMBER 15, 2024

This article delves into the latest typography innovations that promise to make digital interfaces more engaging, accessible, and visually appealing. Designers are embracing innovative techniques to ensure functionality meets aesthetic appeal. These unique fonts help establish brand identity and foster user recognition.

Fonts 243

Fonts Typography Media Branding 243

Creative Boom

JANUARY 15, 2025

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.

Arts and Crafts 432

Arts and Crafts Branding Brand Education 432

Creative Boom

SEPTEMBER 4, 2023

The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.

Branding 482

Branding Brand Digital Advertising 482

Creative Boom

JANUARY 28, 2025

For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.

Education 243

Education Brand Branding Digital 243

Creative Boom

JUNE 10, 2024

Whenever you work on a branding project, you're not necessarily looking at the bottom line of your client's business. You're thinking more about conveying the ethos of the brand in a holistic way across multiple touchpoints. Another influence on the new branding was synesthesia. Normally, we'd agree.

Arts and Crafts 476

Arts and Crafts Branding Brand Architecture 476

Creative Boom

MAY 16, 2022

Branding agency Motto has collaborated with B2B payment platform Hopscotch to create a new bright and friendly identity that communicates how it can help users hop, skip and jump over the various obstacles of running a small business. Thankfully, the Hopscotch team understood the value of a brand and saw us as a true partner.

Branding 468

Branding Brand Arts and Crafts Client 468

Creative Boom

OCTOBER 14, 2024

Innovation is at the heart of this packaging solution, with an outer vessel designed to be on show in your home and inner packaging made from daisy seed paper that can be composted or watered to grow daisies. Daisyface collaborated with Blond for two years on everything from the initial strategy and research to manufacture.

Manufacturing 273

Manufacturing Production Branding Brand 273

Creative Boom

SEPTEMBER 11, 2024

But now it's back, and the brand has been reinvented from the ground up. Now, though, it's being brought back to life with a brand-new visual and verbal identity in partnership with Tavern. Tavern is a branding and design agency based in Brooklyn specialising in crafting modern heritage brands.

Branding 491

Branding Brand Agency Inspiration 491

Creative Boom

SEPTEMBER 26, 2024

A new protest-inspired brand symbol was designed to compliment Mozilla's custom wordmark and typeface family, helping the brand to stand out in a sea of sameness. JKR's approach to the rebrand involved understanding how the brand exists already in people's minds to unearth what is truly memorable about it.

Internet and Software Development 495

Internet and Software Development Brand Branding Portfolio 495

Creative Boom

APRIL 3, 2023

Yet, the restaurant's brand presence exudes an authentic warmth and accessibility that makes it feel open to all. Gretel 's Moore and Traducco-Campos spoke to Creative Boom about how Noma's commitment to creativity and genuine connection has resulted in a brand that extends beyond the restaurant's four walls and three Michelin stars.

Branding 516

Branding Brand Illustrator Illustration 516

Creative Boom

JUNE 23, 2024

A Visible Distance is described as "part memoir, part manual" by its author, Matt Owens, founding partner and chief design and innovation officer at New York-based studio Athletics. Owens always intended for A Visible Distance to go beyond autobiography, as he wanted to be able to share tactical strategies and ideas with readers.

Arts and Crafts 482

Arts and Crafts Publishing Publishing Graphic Design 482

Creative Boom

FEBRUARY 4, 2025

Now, it has an identity that competes with global brands without compromising on its roots in the country's culture. Known for its unconventional campaigns and innovative designs over the last nine years, the brand contributes approximately 74% to the company's total revenue, selling millions of pairs globally.

Branding 195

Branding Brand Fashion Digital 195

Creative Boom

MARCH 12, 2024

Global brand consultancy Wolff Olins has created a new visual identity for Decathlon, introducing a new brand icon known as 'L'Orbit' that expresses the brand's new purpose ', to move people through the wonders of sport.' I mean, would you have guessed it was the world's third biggest sports company? Us neither.

Sports 541

Sports Branding Brand Portfolio 541

Creative Boom

JUNE 27, 2022

As head of design at Gretel NY , Dylan Mulvaney is the creative force behind brand identities for Apple, Netflix and Vice. Described by Gretel as "a low profile dude who has been behind some of our highest-profile work", Dylan's expertise lies in translating a brand's core values, strategy, and voice into striking visual executions.

Graphic Design 518

Graphic Design Graphic Brand Branding 518

Creative Boom

DECEMBER 5, 2023

The company's brand no longer resonated with its innovative ethos and unwavering commitment to quality, making it increasingly challenging to engage with younger audiences. Recognising the need for a fresh perspective, Gravis turned to LIT , a branding agency renowned for its expertise in rebranding innovative companies.

Arts and Crafts 359

Arts and Crafts Brand Branding Agency 359

Creative Boom

NOVEMBER 26, 2023

We chatted with Ed Little, director of the London studio Regular Practice , about putting design at the heart of strategy, how the nature of branding is (fast) evolving, and what agencies need to do to keep up. Perhaps most importantly, Regular Practice also focuses on putting strategy at the heart of their design work.

Branding 476

Branding Brand Client Agency 476

Graphic Design Junction

MAY 6, 2024

When it comes to professional branding, a cohesive visual identity and a thoughtfully crafted logo are no longer mere afterthoughts; they’re the cornerstones of establishing a distinct and memorable presence. It’s the meticulously orchestrated symphony of visual elements that encapsulates the essence of your brand.

Branding 316

Branding Brand Color Schemes Typography 316

Creative Boom

APRIL 28, 2024

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. At the same time, of course, the principles of branding and design haven't changed. And that's why a branding agency like Unfound Studio is well worth talking to.

Branding 492

Branding Brand Client Agency 492

Creative Boom

JULY 29, 2024

This is exactly the situation that The National Ballet of Canada was in when they partnered with award-winning Toronto-based, multidisciplinary studio Bruce Mau Design (BMD) to make over their esteemed brand. But its branding looked a little tired, having not been refreshed for almost two decades.

Arts and Crafts 472

Arts and Crafts Brand Branding Design Strategy 472

Creative Boom

DECEMBER 18, 2024

So they turned to DesignStudio , a branding and design agency based in London, New York and Sydney, to help focus their positioning, evolve their identity and energise their community. As a result, they refocused the brand's positioning. Visual identity The brand identity needed to represent this ambition.

Branding 243

Branding Brand Textures Digital 243

Creative Boom

JUNE 25, 2024

Based in Chichester, this full-service branding and packaging design studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". Almighty revisited the strategy, and after a deeper discussion with Alexis, it settled on the idea of "credible nostalgia."

Branding 497

Branding Brand Arts and Crafts Production 497

Creative Boom

APRIL 21, 2024

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know?

Agency 501

Agency Marketing Marketing Brand 501

Creative Boom

MARCH 18, 2025

Vietnamese art retailer TiredCity has revealed a striking rebrand, including a new typographic system, refined visuals, and a dynamic design language that reflects the brand's evolution in Vietnam's contemporary creative scene. The rebranding aligns with TiredCity's "Art for Everyone" strategy, which aims to democratise art appreciation.

Arts and Crafts 195

Arts and Crafts Brand Branding Art 195

Creative Boom

DECEMBER 16, 2024

In short, just as with food, where the first bite is with the eye, much of the enjoyment of wine stems from its branding. They envisioned a drinks brand that perfectly complements every occasion, believing that it's the small victories, big accomplishments and little moments of happiness that truly bring meaning to our lives.

Branding 417

Branding Brand Illustrator Illustration 417

Creative Boom

OCTOBER 6, 2024

Illustration by Mia Angioy for Creative Boom In the fifth of our special six-part series, we look at the cutting-edge developments shaping the future of audiovisual design and how they're set to transform brand experiences by 2025. And this means every brand needs to consider how its audio identity translates into a 3D space.

Brand 482

Brand Branding Digital Artist 482

Creative Boom

JUNE 12, 2023

Team explains how it met the brief with a fun and innovative solution. So when the legendary Blue Note Jazz Club teamed up with a craft cocktail brand and tasting room, Wandering Barman, to create a new signature drink, that threw up an interesting design challenge.

Packaging Design 532

Packaging Design Brand Branding Graphic Design 532

Design Milk

MAY 6, 2025

From innovative materials and workplace solutions to playful collaborations and wellness-centric design, this years lineup promises no shortage of inspiration. NeoCon Talks will also delve into bold perspectives on next-gen creativity, workplace evolution, technology & AI, human-centered design, and brand & storytelling.

Programming 258

Programming Presentation Media Art 258

Creative Boom

APRIL 6, 2023

Even a longstanding, iconic brand must keep up with a changing world. Founded in 1969, Hawaiian Tropic is one of the best-known sun cream brands, with a devoted following. Protecting the brand Overall, the designs offer a great example of revitalising an iconic brand without throwing the baby out with the bathwater.

Agency 489

Agency Brand Branding Illustrator 489