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What's striking about this year's results is the popularity of studios that aren't just producing beautiful work but are also actively shaping discussions and tackling the big challenges facing our industry and society. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.
While Islington Square's original brand focused on residential sales, this new iteration aims to capture its transformation. It needed to transition from a property-led brand to one that champions place and experience, speaking to a wider audience and showcasing the vibrant lifestyle and cultural experiences that define it.
AI has deeply embedded itself into everyday design tools, even when you're not actively seeking it out," he explains. "In He predicts that next year: "AI will transition from being a behind-the-scenes tool for processes and sketches to an actual execution tool, creating brand assets and content in real-time.
Mexico City and Los Cabos-based branding studio Bala was given this all-important task by Mexican beer brand Cerveza Cru Cru, who wanted a label design for their new beer where grasshopper - or "chapulín" - is the main ingredient. Though this was an exciting project for Bala to work on, the label's readability was challenged.
This time, we've asked Laura Stein, CCO of Bruce Mau Design , to reveal her top five books that have shaped her approach to design, branding, and sustainability. Her work lies in culture, fashion, architecture, technology, education, and place across brand, print, motion, digital, and environmental. MC24 is the next generation.
It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country. This makes them unique, and it's the story we needed to tell and build the Gobi brand around." To launch the new brand identity, Mucho created a campaign titled 'Go. So they turned to global creative agency Mucho.
From haute couture to leisure wear, big brands want to make their launch events and retail activations memorable and emphasise the artistry and individuality of their products. They also want to give their guests something tangible and meaningful, strengthening their connection with their most valued customers. For the Mayor of London.
In a drinks market overflowing with kombuchas, seltzers, and adaptogen-laced elixirs, where health-conscious consumers are becoming increasingly selective with their choices, being the go-to brand is no easy feat. Enter Earthling Studio, which was tasked with overhauling HALFDAY's visual identity and brand world.
This approach ensured the typography seamlessly integrated with the film's visual narrative while maintaining a strong, recognisable brand presence across digital and print applications. The hero film also actively shaped the overall brand identity.
It's often assumed that B2B branding projects are, on the whole, not quite as interesting as their consumer-facing counterparts. And there's no denying that B2C brands have to do more legwork when it comes to standing out – it's the eye-catching stuff that attracts shoppers or prompts them to try something new. We discover more.
We share some key insights from Frontify's recent webinar, A Different Type of Branding, and details of how you can register for the next one. This interactivity opens up new avenues for creating engaging and dynamic brand experiences. Katie emphasised that choosing the right fonts is crucial, especially for large brands. "I
StudioDBD took an original and unusual approach to developing a brand identity for Stockroom, a new cultural hub in Stockport. Therefore, the branding needed to be both accessible and inclusive and adaptable. This fits nicely into the centre's mission to be defined by the activities and people within it.
Best of all, this is a flexible degree that can be tailored to your interestsfor example, in app development, animation, visual identity and branding, illustration, photography, typography and publishing, or graphic design in general. She continues to judge major industry awards, including Creative Circle, D&AD and Campaign Big.
The project marks the automotive brand's ninth year showcasing its commitment to design at the annual event and its third year collaborating with the Institute of Contemporary Art, Miami (ICA Miami). The final piece is a wind-activated, lattice-like sculpture that uses UV-reactive bioplastic material to detect shifts in UV radiation.
From sustainability strategies and AI-driven creative processes to fostering new talent and redefining brand simplicity, these thought leaders have shared their visions and strategies for 2025 with us. Brand innovation with purpose Sustainability is only one element in a growing trend for agencies to want to go good.
With Gharib Studio, architectural designer Nora Gharib is helping digital-first brands, such as Little Words Project and Basquet, move beyond the screen, creating immersive third spaces that invite people to linger, connect, and experience brands on a deeper level. This early exploration planted the seed for her current work.
Scandinavian consumer branding and design agency Everland has worked with French alternative food company OLALA! to create a fresh brand proposition and identity for its vegan-friendly products. Everland drew inspiration from the bistro, aiming for premium yet subtle, active yet understated.
Studio Up North brings inclusive yet impactful branding to a global initiative empowering everyday athletes to "go the distance" for a meaningful cause. The brand's graphic centrepiece is a dynamic, track-inspired icon that doubles as a bold, abstracted 'C'a symbol of community, change, and commitment. This is a change for all."
Creative studio Mayda has unveiled a dynamic brand identity, drawing inspiration from its namesake – a mysterious island that appeared and disappeared from historical maps. Our identity really embraces that," he continues, "building on the metaphor by putting the perspective point of the horizon at the heart of the brand."
Based in Chichester, this full-service branding and packaging design studio describes itself as "a small but mighty design studio dedicated to creating feel-good brands willing to be brave". Imagery, colours and icons Diverging from the crowd, Almighty actively avoided using lifestyle photography.
The famous New York Botanical Garden (NYBG) has revealed its first major brand refresh in over a decade in partnership with global brand consultancy Wolff Olins. A call to action, spotlighting the leading work of NYBG and acknowledging the active role of nature itself.
The FMJF was looking to define a brand that would support the summit's growing national notoriety and be a representation of Montreal's unique perspective." Six Cinquième first became aware of the brief when The National Black Canadians Summit's communications lead reached out to them in need of a creative perspective. "I
From June 9–11, Fulton Market DesignDays turns the area into a dynamic, walkable playground of immersive installations, spirited activations, and rigorous dialogue that blur the line between showroom and street festival. Allseating’s “Barista + Bites” activation keeps things equally stylish with strong coffee and soft landings.
Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.
Led by Eddie Opara at Pentagram, this new dynamic branding system for security platform MIND uses swirling motion and parametric brainwaves to visualise the platform's machine-speed threat detection capabilities. There were several goals for our new brand identity.
Padel Social Club's aim is to increase padel's popularity in the UK by championing "originality and authenticity" through its brand identity. Bath-based branding agency Thisaway has collaborated with startup Padel Social Club on its new identity as it looks to bring the sport of Padel to the UK.
The New York branding agency has been working with skincare expert Dr Muneeb Shah to help disrupt an often confusing and fragmented market. When New York-based brand-building firm Practice teamed up with skincare expert Dr Muneeb Shah, though, they were pushing against an open door. This wasn't AI-scanning product reviews.
Collaborate and simplify Jonathan White, branding specialist at HeadSpace , believes in the power of collaboration. Change your physical state Several creatives mention physical activity as their go-to solution. Focus on your creative foundations Brand designer Asa Rodger emphasises the importance of basic wellbeing. "I
Take James Hurst's session on 15 May, 'Weird the Normal, Normal the Weird', which drew over a hundred members eager to learn from the chief creative officer at Zag consultancy and former head of brand design at Google. The 'Behind the Brand' series has been particularly revelatory.
From soft, retro-inspired illustrations to packaging that demonstrates the product's effects, Them 1888's new milk powder brand is set to stand out among competitors. Danish brand Them 1888 has set out to satisfy this demand with a fresh look for its powdered milk product Grow Up, designed by the Danish agency Simply.
The global electronics brand is going against the tide with an upbeat campaign focusing on positivity. Given the rising uncertainty and instability worldwide, the campaign aims to motivate customers, spread a positive influence and reinforce the brand's unwavering belief that 'Life is Good'. Everyone's down in the dumps right now.
Credit: Lola Vasco Credit: Lola Vasco OFFF's role in shaping creative trends Across its history, OFFF has been at the forefront of major shifts in design, branding, motion, and interactive technology. Web development, typography, branding, motion and VFX. Salazar recalls. What's Next for OFFF?
Retro-futurism reflects a playful yet sophisticated look, making it popular across branding, website design, and digital art. Branded Content and Advertising: Companies like Apple and Nike have incorporated retro-futuristic elements in their marketing, creating ads that nod to vintage designs but with a high-tech edge.
Marina was asked to create a brand that would represent Woodgreen in a "clear and compelling way", and one that would inspire volunteers and staff to help communicate the full range of Woodgreen's services. Imagery adds to the brand expression with photographs of pets taken at eye level to place the animals centre stage.
Branding a community interest company involves a mind-shift when it comes to values, as Without's work with Social Impact Coffee shows. Design studio Without helped the enterprise to stand out in a saturated market of feel-good claims with a brand that champions accountability by seeing people as profit, not cost.
As the Natural History Museum approached its 150th birthday, it needed an identity to engage existing and new audiences in everything it does, from research to entertainment, education and activism. After winning the creative pitch against 270 agencies, they worked to interpret the brand strategy developed by Heavenly.
For brands, that means being ultra transparent about their practices, values, and ethical sourcing while offering unique and personalised experiences. To capture their attention, brands will need to embrace moments that feel human and spark an emotional connection.
Elections in the UK and the US led many big brands to put off their decision-making and budgeting – they want to see the lie of the land economically before investing in creative. Brands are more and more focused on not only telling relevant stories but also on counting on the right people to tell those stories.
In a week known for rosé-fuelled rooftop panels and big brand bravado, The Neu Project offered something different: the first pop-up space centred around neuro-inclusion. Calm on the Croisette' was a self-funded activation, open daily on the eighth floor of Givsly, who partnered on the project. Here’s why it mattered.
Go.Compare, the brand we all can't help but sing in our heads, has enjoyed a big and bold rebrand courtesy of Ragged Edge. With a brand so strong and instantly recognisable (97 per cent awareness, apparently), you can imagine it was quite the dream brief to help it reinvent itself and freshen its identity for existing and new customers.
One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.
Everyone from big brands and A-list celebrities to emerging artists makes the annual sun-soaked pilgrimage to the French Riviera. While it began as an awards festival for creative work in the 1990s, panel events, keynotes, networking, and community activations have become equally important. And it's huge.
Counterprint co-founder Céline Leterme] and I used to work in branding agencies in London before setting up our own studio and moving on to publishing later in our career. I think the platforms through which a contemporary brand can express itself have widened with technology development. What inspired the book?
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