Punk Not Junk: How&How's rebellious identity for a heavenly sweet brand
Creative Boom
OCTOBER 15, 2024
Today, it's unveiled its new look, pinned on its mission: to create a sweets brand that parents wouldn't feel bad about and kids would go mad about. Yet the 'bad sweets' are an explosion of bright colours, flashy logos, and exciting in-pack games." The world of organic is wholesome, white, and hempy," it says.
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