Creative Boom

MAY 15, 2024

Elements of Goldbug's old identity were retained and refreshed where possible to preserve the brand's 56-year legacy. Lafayette American's Scorpion Rose Studio has rebranded the women-owned infant and children's accessories brand Goldbug, introducing a new visual language to help the company transition from B2B to B2C.

Brand 416

Brand Branding Illustration Illustrator 416

Inkbot Design

JUNE 10, 2023

How to Build an Authentic Brand with Trust and Loyalty How does Apple command such devout brand loyalty that consumers line up overnight to get the latest gadget? The brand is the beating heart of any business, the backbone that forms an emotional connection with your audience. But here's the tricky part: authenticity.

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Brand Branding Marketing Marketing 45

Creative Boom

JUNE 9, 2024

To help spread their message far and wide, Fluz recently teamed up with Koto , a brand and digital agency with studios in Berlin, London, Los Angeles, New York and Sydney, to craft a fresh brand to fuel Fluz's expansion. It extends beyond just visual aspects to encompass a truly authentic and distinctive brand identity."

Brand 427

Brand Branding Agency Photography 427

Creative Boom

MAY 13, 2024

Sister Mary has designed a limited-edition printed publication for an emerging current affairs brand, The Signal. Chandler describes working with print again as "a breath of fresh air", especially since the world of brand design has focused heavily on digital outputs in recent years.

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Publication Theme Print Brand 347

Courier Media

APRIL 16, 2020

Throughout this crisis the same conversation is playing out again, while his brand-hacking antics will probably land him in yet more trouble. It’s hard enough for small, independent clothing brands to be successful in the best of times, let alone through a crisis. Lifestyles of the poor, rich and famous,’ runs the brand’s tagline.

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Brand Branding Sports Fashion 98

Creative Boom

APRIL 21, 2024

So Coca-Cola doesn't mess with its logo lightly, which means that for graphic designers in particular, the brand's new global out-of-home advertising campaign is an intriguing sight. Analogue authenticity And here's something else that grabbed our attention. Titled 'Recycle Me', the campaign debuted this month in Latin America.

Advertising 420

Advertising Advertising Digital Brand 420

Creative Boom

MAY 15, 2023

2, The Graphic Language of Neville Brody 3 (NB3 for short) showcases work from the last three decades across editorial, brand identity, typography, systems, information, and interface design for clients including Channel 4, Supreme, Christian Dior, Coca Cola and more with his studio, Brody Associates.

Graphic Design 545

Graphic Design Graphic Magazine Brand 545

Creative Boom

JULY 16, 2023

Vietnamese studio M — N Associates has been working with pet food brand HiRaw! Consequently, they faced the need for a brand overhaul. And so they teamed up with M — N Associates , a strategic branding studio based in Ho Chi Minh. And so they teamed up with M — N Associates , a strategic branding studio based in Ho Chi Minh.

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Brand Branding Fonts Textures 324

Creative Boom

AUGUST 28, 2023

The UK's best-selling bone broth, previously known as Take Stock, has now been rebranded by Bristol-based brand design consultancy The Collaborators , with the new name of Freja Natural Norwegian Bone Broth. The repositioning aims to drive category growth and assert Freja as the leading brand in stocks and broths.

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Brand Branding Consulting Animation 384

Creative Boom

FEBRUARY 13, 2024

The brand idea of 'Follow your mood into the moment' is at the core of the visual identity for this new line of luxury hotels. And while you know a mass-market brand like TUI offers good value for money, you may be searching for something more high-end. They want purpose and authentic connection and to feel in control of how they stay.

Brand 362

Brand Branding Arts and Crafts Travel 362

Creative Boom

APRIL 15, 2024

Still, getting attention and conveying the quality of your brand isn't easy. The company was founded by Vietnamese-American Lan Ho, a daughter of immigrant political refugees, but was not the only Vietnamese coffee brand in the US by any means. To do so, they turned to award-winning LA branding agency Truffl.

Brand 349

Brand Branding Agency Production 349

Creative Boom

APRIL 16, 2024

Almost two decades since entering the market with a vision to shake up the traditional wine connoisseur space, Virgin Wines recently decided it needed to adapt and refine its brand to better reflect its unique value proposition. Photography plays a crucial role, too, with a focus on authenticity and capturing real moments of enjoyment.

Marketing 378

Marketing Marketing Brand Branding 378

Creative Boom

DECEMBER 3, 2023

Led by Ogilvy , the highly anticipated commercial for renowned nougat brand Suchard is entitled 'La Vida Es'. Authentic moments Miguel Alonso Lamamié de Clairac, senior brand manager of Suchard, explains the thinking behind the ad. Life is what happens between Christmases. Let's never stop celebrating it."

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Animation Travel Advertising Advertising 362

Creative Boom

MAY 21, 2024

From grids to the branding process, these superb books cover a diverse array of topics between them. Overall, Jessica Bantom advocates for human-centred design processes that embrace diversity and create authentic resonance with all audiences. Graphic design play book by Sophie Cure and Aurélien Farina Do you find design theory boring?

Graphic Design 426

Graphic Design Graphic Layout Brand 426

Creative Boom

DECEMBER 18, 2023

Branding needn't be about conveying a sense of innate perfection. People prefer flawed reality to corporate blandness, and here's a great example of how to design for that level of authenticity. Bettr isn't just any old coffee brand. Now brand practice Anak has unveiled new branding for Bettr.

Brand 447

Brand Branding Education Entertainment 447

Creative Boom

MAY 14, 2024

Sister Mary has designed a limited-edition printed publication for an emerging current affairs brand, The Signal. Chandler describes working with print again as "a breath of fresh air", given that most brands have now moved away from printed publications in favour of digital media.

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Publication Theme Print Brand 222

Creative Boom

MAY 26, 2024

Iconic skincare brand E45 has revealed a modern and inclusive rebrand inspired by skin cells. Developed by Elmwood, the new identity elevates the brand while retaining everything that has made it recognisable. E45 will roll it out across multiple brand touchpoints.

Inspiration 340

Inspiration Brand Branding Consulting 340

Creative Boom

DECEMBER 11, 2023

Brooklyn-based CG artist and creative director Haruko Hayakawa specialises in creating stunning, bizarre visuals which tackle consumer culture, brands and nostalgia. Instead, she finished with a BFA in design with a focus on branding and packaging. I’m also heavily inspired by still life photography and surreal art."

Art 466

Art Brand Branding Client 466

Designer Daily

JUNE 20, 2023

A strong brand identity is the cornerstone of success for every business. But what exactly goes into designing a power brand identity? This blog post will explore the key elements contributing to a robust brand identity. It sets you apart, creates a lasting impression, and boosts customer loyalty.

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Brand Branding Marketing Marketing 255

Creative Boom

MARCH 8, 2024

The campaign is part of the BBC's brand marketing strategy, which has also included films This is our BBC and Trust Is Earned for BBC News. The craft and skill involved in telling these stories are extraordinary, and it gives them real charm and authenticity." And the different regional accents only add to the homeliness.

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Publication Animation Sports Marketing 485

Creative Boom

MAY 21, 2024

With this in mind, they crafted a "self-vandalistic design" system called Slap, Stick, which plays off LA's guerilla sticker culture, using stickers as a way to disseminate information in an entertaining, chaotic way layered on top of the festival's official branding. jokes", and "Take a break from crying".

Graphic Design 466

Graphic Design Entertainment Graphic Agency 466

Creative Boom

MAY 20, 2024

Amid the rising popularity of Japanese whiskeys, LOVE has designed a new brand that combines two cultures while staying true to the category's time-honoured codes. Manchester-based creative agency LOVE has designed a new luxury whiskey brand from scratch in collaboration with William Grant & Sons (WG&S).

Brand 388

Brand Branding Coding Agency 388

Creative Boom

JUNE 11, 2024

But with over seventeen years of brand iterations, its look had become diluted and lost in a sea of sameness. Getting to the heart of the brand So, what was the solution? Their passion, determination, and commitment to providing healthy frozen meals for busy families inspired a brand essence around the slogan 'Food From The Heart'.

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Brand Branding Illustration Illustrator 354

Creative Boom

JUNE 9, 2024

This innovative approach, though seemingly daring, is a strategic move by Leo Burnett to foster brand awareness and cultivate an engaged community around the Premier Inn brand. The rooms shown in the advert also feature the new Silentnight beds, which are now appearing in over 60,000 of the brand's rooms across the UK.

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Travel Theme Brand Branding 290

Creative Boom

JANUARY 29, 2024

A taste of 'the good life' at the heart of revitalisation brief for growing Italian food brand. Global brand and digital studio Koto has completed a new identity and built a new e-shop for the Italian food marketplace Gustini.

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Production Brand Branding Patterns 363

Creative Boom

APRIL 2, 2023

DesignStudio has created a new visual identity and brand positioning for Section , an organisation that was founded "as the antidote to formal, impractical business education". A revolutionary approach to education needed a brand with the right attitude," says Andie Wexler, strategist at DesignStudio.

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Education Brand Branding Inspiration 410

Creative Boom

DECEMBER 5, 2023

Leading consumer pet brand Omlet has collaborated with Ragged Edge to create a unique new identity which considers the world from a pet's point of view. When it comes to pet branding, it's all too easy for companies to fall into the familiar tropes. By doing so, it hopes to propel the company into international popularity.

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Brand Branding Production Theme 426

Creative Boom

FEBRUARY 6, 2024

Creating a brand journey that inspires childlike joy was central to the brief Flings gave to the Blurr Bureau studio. The visual and verbal brand story Blurr created acknowledges both the nutritional and emotional needs of adult snackers. Re-inventing toaster pastries to launch a healthy snack with a dose of childhood hunger pangs.

Brand 402

Brand Branding Travel Textures 402

Abduzeedo

MAY 29, 2024

Crisol Empanadas’ Vibrant Branding and Visual Identity Unveiled abduzeedo 0529—24 Uncover the vibrant branding and visual identity of Crisol Empanadas, crafted by Un Barco. Explore the cultural authenticity and design elements that bring Argentina’s culinary heritage to life.

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Brand Branding Color Patterns 88

Creative Boom

APRIL 13, 2023

Jones Knowles Ritchie (JKR) is behind the new brand identity for American department store chain Nordstrom Rack, creating a strategy and branding system that celebrates customers' "confidence and savviness". The former mid-tone colour palette was refreshed and expanded to become more "vibrant and exciting," says JKR.

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Brand Branding Digital Marketing 454

Inkbot Design

MARCH 18, 2024

Vintage Branding: Reviving the Classics for Modern Marketing In the fast-paced marketing world, where trends come and go faster than you can say “influencer campaign,” there's one approach that never seems to go out of style: vintage branding. And that's where vintage branding shines.

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Marketing Marketing Brand Branding 77

Creative Boom

MARCH 21, 2024

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

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Brand Branding Marketing Marketing 372

We And The Color

SEPTEMBER 4, 2023

As the popularity of these sports continues to grow, it’s crucial for brands to establish a strong and appealing identity to stand out in a competitive market. We will explore the key components of a successful branding strategy tailored to the unique demands of outdoor trend sports. It’s the face of your brand.

Sports 111

Sports Brand Branding Graphic Design 111

Inkbot Design

MARCH 17, 2024

Beautiful Whiskey Branding: The Art of the Craft Spirit Label Let's be honest here, my thirsty friends. Branding is more than just a pretty face, though – it's the entire vibe and personality behind a bottle. The branding of craft whiskeys is where the real artistry shines. What Even Is Branding? The age statement?

Brand 84

Brand Branding Arts and Crafts Art 84

BP&O

MAY 21, 2024

For those not in the know, the term – popularised by New York Magazine’s Grub Street – indicates those small-to-medium businesses selling upmarket ‘provisions’ (charcuterie, legumes, sauces, tinned goods) with a veneer of heritage, authenticity, and (seemingly) innovative ingredients, as if they were the modern ‘general stores’ of olden days.

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Brand Branding Graphic Design Graphic 118

BP&O

JULY 19, 2022

This is where ‘authenticity’ emerges, to support genuine origin credentials, or to mask the appropriation with narrative context. The post Pursue Hard Seltzer by OlssønBarbieri appeared first on BP&O - Branding, Packaging and Opinion.

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Marketing Marketing Brand Branding 215

Graphic Design Junction

MARCH 23, 2024

Logos play a central role in communicating a company’s essence, values, and ambitions within the ever-evolving realm of branding. This article delves into the world of modern and stylish brands logo , exploring their development, key characteristics, and the impact they exert on consumer perception and brand recognition.

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Brand Branding Fonts Interior Design 116