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DesignStudio shines a light on the possibilities of fintech with new identity for Airtm

Creative Boom

Airtm is a Latin-America-based digital wallet that has given users in 190 countries 400 ways to deposit and withdraw money from the global market since 2015. Add the digital component of Airtm into the mix, and DesignStudio might have been forgiven for leaning into the technological angle for its visual inspiration.

Digital 472
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Bello! Is an Extruded Aluminum Bench Inspired by Pasta

Design Milk

With up to 80% of a product’s environmental footprint determined during the design phase, Hydro’s collaborations with designers hope to drive innovation in the design industry and encourage the creation of more sustainable products in recyclable aluminum. “At

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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The transformation is part of its plans to become a global iconic brand, recognising the need to go beyond products and services and effectively communicate its brand values to customers. Typography and video LG's 'Life's Good' has been revamped, with custom typography inspired by various LG products to make it stand out more.

Branding 477
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'We're rethinking what a car is': Brian Bolain on the future of global branding for Lexus

Creative Boom

Brian in front of a new installation by Suchi Reddy, Shaped by Air, inspired by the Lexus Electrified Sport, on public view at Superstudio Più in Milan The nature of the vehicle is changing, so how does branding for car companies need to evolve? At Milan Design Week, we chat with Brian Bolain, Lexus 's global head of marketing, to find out.

Brand 509
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Should creatives be thinking about Gen Beta already?

Creative Boom

Generation Beta will also value meaningful experiences and actions over mere product sales, favouring brands that prioritise substance and purpose over traditional commercial messaging." By concentrating too heavily on age-based segments like Gen Beta or Gen Z, brands fall into the trap of generational marketing.

Education 235
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The Pentawards 2024 shortlist: our sustainable favourites

Creative Boom

Redefining luxury in packaging James Cropper Paper Packaging partnered with Islay single malt Scotch whisky brand Bruichladdich, bringing the first of its Luxury Redefined range to market with a fully sustainable outer wrap. The product features an FSC-certified paper exterior and an inner layer padding made of 100% waste wool.

Sports 451
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45+ Standout Websites Designed with the Latest Trends

Graphic Design Junction

For businesses and creators, staying ahead of the curve isn’t just about functionality, it’s about creating an online presence that captivates and inspires. Their approach embodies minimalism by using clean lines, generous whitespace, and focusing on high-quality product photography.