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The 25 creative studios inspiring us the most in 2025

Creative Boom

DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

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Motion branding's moment: Why brands need to catch up

Creative Boom

Koto Motion Director Santiago Avila explores how motion has evolved from an afterthought to a strategic necessity, why brands should invest in motion-first identities, and what the future holds for dynamic branding. It's no secret that brand identities are no longer static. The truth is that most brands are behind.

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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Karlotta Freier draws with such freedom her imagery seems to float on air

Creative Boom

There never seems to be an imperative other than to draw something – even when she tackles a difficult brief for one of the big brands she works for. To me, the main product of my work is not the drawing in the end, but the time I spent with the drawing," says Karlotta.

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Nike designer Yenny Zhang on how she found a passion for spatial design

Creative Boom

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.

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10 Graphic Design Trends to Pay Attention to in 2025

Graphic Mama

Nature designs feel like fresh air, connecting brands with life and audience. This trend is about creating a sense of balance and calm, making it a great fit for modern lifestyle brands and campaigns across different fields. You can simply ask, “What was my top-selling product last quarter?” View example 6. Awesome, right?

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How small studios stay independent in Korea

Its Nice That

Work Creative Industry Product Design Society Advice Process Share Despite the number of small businesses in operation in Korea, it’s still a hard economy to operate within independently. Run by 허민재 Huh Minjae, the studio has a large footprint in Korean branding, while maintaining a small studio culture.