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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

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Karlotta Freier draws with such freedom her imagery seems to float on air

Creative Boom

There never seems to be an imperative other than to draw something – even when she tackles a difficult brief for one of the big brands she works for. In the upcoming months, I will create many illustrations for the brand, and having this much deeper, tangible knowledge about it feels so special."

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Nike designer Yenny Zhang on how she found a passion for spatial design

Creative Boom

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. While she was still in school, Zhang interned at the Nike headquarters and media company Complex.

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How to Find Lucrative Freelance Graphic Design Jobs

Inkbot Design

from 2022. Are you a whiz at branding and logo design ? Once I focused on branding and identity design , my career took off. I included various projects, from sleek brand identities to eye-catching social media graphics. I remember when I first started as a freelance designer.

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10 Graphic Design Trends to Pay Attention to in 2025

Graphic Mama

Of course, this trend is inevitable, as Its rise in graphic design came alongside the growth of digital tools and social media. In graphic design, they bring energy and warmth to everything from packaging to social media campaigns. Nature designs feel like fresh air, connecting brands with life and audience. View example 6.

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How small studios stay independent in Korea

Its Nice That

Run by 허민재 Huh Minjae, the studio has a large footprint in Korean branding, while maintaining a small studio culture. In 2022, Double-D embarked on creating an internally produced project with an eye on the future. Recently, the media side of Be(Attitude) has been sold and from this venture a new life was born, Nupip.