Remove 2022 Remove Brand Remove Branding
article thumbnail

Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

Founded in 2022 by Andree Paat and Aimur Takk, Tüpokompanii is embracing an unusual approach. The studio was founded in 2022 by Andree Paat and Aimur Takk, thanks to the co-founders' "shared passion for type design and the desire to create a space where we could fully explore our creative ideas", they say.

article thumbnail

Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Motion branding's moment: Why brands need to catch up

Creative Boom

Koto Motion Director Santiago Avila explores how motion has evolved from an afterthought to a strategic necessity, why brands should invest in motion-first identities, and what the future holds for dynamic branding. It's no secret that brand identities are no longer static. The truth is that most brands are behind.

Brand 243
article thumbnail

The 25 creative studios inspiring us the most in 2025

Creative Boom

DixonBaxi Simon Dixon and Aporva Baxi's London powerhouse specialises in creating brand strategies and design systems for "brave businesses" that want to challenge convention, including Hulu, Audible, and the Premier League. The studio had an exceptional start to 2025 by collaborating with Roblox on a brand new design system.

article thumbnail

Nike designer Yenny Zhang on how she found a passion for spatial design

Creative Boom

Senior Designer at Nike Global Brand Design Retail Yenny Zhang takes us through her education and career so far, revealing the best bits and the challenges she faced along the way. After graduating, Zhang continued working for Nike, leveraging those connections and building on her understanding of the brand.

article thumbnail

Karlotta Freier draws with such freedom her imagery seems to float on air

Creative Boom

There never seems to be an imperative other than to draw something – even when she tackles a difficult brief for one of the big brands she works for. In the upcoming months, I will create many illustrations for the brand, and having this much deeper, tangible knowledge about it feels so special."

article thumbnail

The 20 illustrators inspiring us the most in 2025

Creative Boom

In 2022, he published a monograph with Phaidon. Lauren Hom Lauren Hom is a designer and lettering artist with a knack for marketing who loves helping creatives and brands get more eyes on their work. She has become a sought-after creative partner for brands including Nike, Cadbury, Tate, Primark, and Penguin Random House.