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Free The Birds reinvents global cosmetics brand Avon for the world of 2023

Creative Boom

One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.

Brand 428
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Universal Favourite create dynamic, motion-centred identity for fintech brand

Creative Boom

We explore how Universal Favourite crafted a visual identity for a new fintech brand, and how it helps raise their name above the noise. The brief x15ventures was launched in 2020 to scale early-stage ventures that could help reimagine CommBank products and services, benefiting its 15 (now 16) million customers and beyond.

Brand 195
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National Portrait Gallery by Edit Brand Studio

BP&O

The return of the National Portrait Gallery evokes a joy that is made all the keener when one recalls the troubled time in which it closed its doors: March 2020, as the COVID-19 pandemic took hold and public life evaporated in the announcement of that The post National Portrait Gallery by Edit Brand Studio appeared first on BP&O - Branding, Packaging (..)

Gallery 115
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Artisan wine label designs by Fen Acey craft a narrative through collage and typography

Creative Boom

This side project by Fen Acey combines her love of food and drink packaging with collage and elegant typography to create beautiful and original artisan wine label designs. Typography played a crucial role in the creation process, bridging the handmade collage elements and the necessary textual information.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

Agency 355
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CH-LAB Brand Identity

We And The Color

Take a look at the award-winning brand identity of studio CH-LAB. In 2020, the studio presented a new brand identity to the world. The new identity is characterized by a mix of colors along with modern and minimalist typography. Below you can see some of the new brand materials.

Brand 103
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Fred Perry, the British icon to be celebrated at the Design Museum this summer

Creative Boom

You'll also see how sporting and musical collaborations helped shape the brand's identity, including collaborations and work from Amy Winehouse, Charles Jeffrey, Gorillaz, Comme des Garçons, Nicholas Daley, Raf Simons and The Specials. The Fred Perry Championship, Brentham Club, London, 2020. Fred Perry x Raf Simons, 2019.

Sports 540