Free The Birds reinvents global cosmetics brand Avon for the world of 2023
Creative Boom
SEPTEMBER 19, 2023
One of the world's biggest beauty brands needed a more consistent identity across all its global platforms. Those of a younger vintage, though, may be unaware that the cosmetics brand, originally founded in 1867, was a huge name throughout the 20th century, known for selling its make-up door-to-door. billion worldwide in 2020.
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