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Fiasco crafts fresh brand identity for a co-working network with a difference

Creative Boom

Founded in 2019, all their spaces are designed by creatives for people who work in the creative industry. It was this distinguishing characteristic they were keen to highlight in a new brand identity led by Bristol-based design agency Fiasco. Co-working is an increasingly saturated market," says Nathalie Crease of Fiasco Design.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

From pioneering entrepreneurs to innovative brand leaders and multidisciplinary creative forces, these are the movers and shakers propelling their respective fields forward. To answer that question, we turned to Frontify , our favourite cloud-based, brand-building platform. So, who are the names we need to know? Not rocket science."

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Brand Consistency: The Cornerstone of Memorable Brands

Inkbot Design

Brand Consistency: The Cornerstone of Memorable Brands Well, let’s begin with a thought experiment. This is why brand consistency is so vital. A solid and consistent brand is a compass for your customers through various options. This is why having a consistent look and feel across all your branded assets is essential.

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How To Use Influencer Marketing To Boost A Brand

Inkbot Design

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 Understanding Brand Awareness So, what exactly is brand awareness?

Marketing 128
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6 trending colors to use in 2019

Canva

With each new year comes a new color trend, and whether you’re a digital marketer, or a graphic designer, knowing these trends in advance is helpful for all your design tasks. In this article, we predict the biggest color trends of 2019, and show you how to use them in design. This year, Pantone has chosen Living Coral.

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Pentagram crafts new identity for The Conran Shop to aid its global expansion

Creative Boom

To celebrate half a century in business, the company recently turned to Sascha Lobe and Kimberly Lloyd at Pentagram to craft a new visual identity for the brand. This thoughtful and versatile system reflects the brand's commitment to harmonising tradition and innovation, allowing the store to flourish and evolve in diverse global markets.

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Guide to the Top 10 Best Books on Marketing

Inkbot Design

Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.