Inkbot Design

OCTOBER 31, 2023

Brand Naming: How to Name a Brand What's in a name? The right brand name can make your business stand out, connect with customers emotionally, and convey what you're all about. Too often, entrepreneurs treat naming their brand as an afterthought. But brand naming deserves more careful thought and strategy.

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Inkbot Design

DECEMBER 14, 2022

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding. Sale Bestseller No.

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Inkbot Design

OCTOBER 4, 2022

Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. This helps build trust between a brand and a customer and ultimately make a sale. This is why it's so crucial for your brand to have a clear purpose and message.

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Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding? In this article, we will discuss both.

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Inkbot Design

OCTOBER 6, 2022

The Brand Story Formula: How To Build a Great One. A brand story is a narrative that tells a brand's story, starting from its history and leading up to its current state. It is essential for brands because it provides them an emotional connection with consumers and strengthens the bond between a brand and its audience.

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Creative Boom

SEPTEMBER 25, 2023

But Lansec, aka the Land Securities Group, has been ahead of the curve, and a new Office Space sub-brand, developed with the help of bBelief, is helping drive things forward. Barry Tranter set up bBelief in 2019 as a purposefully small agency, offering brand consultancy right through to creative execution and roll-out.

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We And The Color

NOVEMBER 3, 2023

In an exciting and creative collaboration, The Collected Works , a renowned design studio with roots in New York City and New Orleans, has unveiled a striking brand identity refresh for Expensify. Typography stands as one of the foundational pillars of this brand refresh.

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Creative Review

DECEMBER 3, 2019

Probably the biggest new logo release of 2019 was for the Paris 2024 Olympics. “I don’t think any brand today can credibly claim to be 100% eco-friendly, but we are making the utmost effort to be sustainable throughout the Games,” Julie Matikhine, Paris 2024 Brand Director told writer Jean Grogan for CR.

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Brand Branding Media Agency 80

Canva

APRIL 13, 2020

With each new year comes a new color trend, and whether you’re a digital marketer, or a graphic designer, knowing these trends in advance is helpful for all your design tasks. In this article, we predict the biggest color trends of 2019, and show you how to use them in design. This year, Pantone has chosen Living Coral.

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Just Creative

DECEMBER 29, 2020

When it comes to digital marketing, Instagram can help to take your business to the next level. Boasting more than one billion monthly active users and becoming a widely accepted shopping platform, Instagram is a gem for businesses looking to achieve their marketing goals. billion in 2019 plus a lot of upset potential customers.

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Inkbot Design

OCTOBER 18, 2023

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

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Inkbot Design

OCTOBER 18, 2023

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

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Graphic Design Junction

DECEMBER 23, 2019

2019 is best year for graphic designers, entrepreneur and artists. In year 2019, we shared thousands of Logos, Visual Identity and Branding for Inspiration and in the end of the year 2019 we just compile an another great list of Best Logos Of 2019 for you. In 2019, logo designing has experienced a major shift.

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Fonts Brand Branding Photoshop 76

Just Creative

NOVEMBER 21, 2019

Does your office space relay the same message as your branding? The most successful brands bring their branding message, values and goals to life right in their offices, and here’s why you should do it too. Branding is one of the most important aspects of any successful business. The Importance of Branding.

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Inkbot Design

MARCH 7, 2023

The Role and Importance of Communication in Marketing Communication is a crucial skill in the business world, and marketing is no exception. It is essential to the success of any marketing campaign. One of the most critical marketing communication roles is to deliver the message effectively.

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Marketing Marketing Client Publication 135

Canny

APRIL 5, 2021

The best brand partnerships are truly something special. But what is a brand partnership, exactly? Brand partnerships are a mutual agreement between two companies to utilise both of their brand names in a strategic alliance. Each brand brings its own identity to create a melded co-brand image. free ebook.

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Brand Branding Marketing Marketing 78

Abduzeedo

DECEMBER 11, 2023

Revolutionizing Branding: CorStim's Visual Identity Journey abduzeedo 1211—23 Exploring the evolution of CorStim's branding and visual identity, focusing on the unique challenges and solutions in the design process. This case study illustrates the intricate balance between innovation and traditionalism in branding.

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Brand Branding Arts and Crafts Networking 49

Canny

OCTOBER 31, 2019

Brand marketing campaigns are all the rage. They’ve always been happening, but lately, every brand and their parent company are getting in on the show. Traditional sales marketing is dying. Netflix is one of the fastest-growing brands in the world. Brand marketing is growing and will continue to grow.

Marketing 88

Marketing Marketing Brand Branding 88

Canny

MARCH 10, 2022

Video-based marketing campaigns were forever changed with the introduction of drone footage. Outside of looking incredibly cool, aerial footage is a confirmation of quality, allowing brands to approach video content from a truly unique perspective. From Coca Cola to Expedia, countless brands have utilised drone shots in the past.

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Inkbot Design

AUGUST 29, 2023

Unlock Success with Authentic Branding: Make Your Mark Simply having a recognisable logo or catchy slogan is no longer enough for businesses to stand out and succeed. To truly differentiate, companies must focus on authentic branding – developing a brand identity that authentically reflects their values, personality, and offerings.

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Brand Branding Publication Production 66

Inkbot Design

APRIL 25, 2023

When To Use Maximalism For Creative Branding In recent years, minimalism has been the go-to approach for many brands looking to make a statement. Clean lines, muted colours, and a less-is-more mentality have dominated the branding landscape. However, another approach to branding is quickly gaining traction – maximalism.

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Brand Branding Typography Patterns 64

Inkbot Design

MAY 16, 2024

Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.

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Marketing Marketing Publication Publishing 52

HONGKIAT

JULY 31, 2021

Why Proper Brand Design Is Important. Why Proper Brand Design Is Important. Some people think that traditional branding design is becoming irrelevant in the age of social networking, new media, Read more. Branding Formulas to Live By. The answer is its branding approaches. ” — Shuri, Black Panther.

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Brand Branding Entertainment Marketing 137

Inkbot Design

FEBRUARY 22, 2023

What is a Brand Ambassador, and What Do They Do? One strategy that has gained popularity in recent years is the use of brand ambassadors. But who exactly is a brand ambassador, and what do they do? Whether you're a business owner or just curious about the marketing world, this post is for you. What is a Brand Ambassador?

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Creative Market

JANUARY 10, 2020

How did your business do in 2019? As we look back at last year's trends and performance, there are some popular fonts that businesses have been using to market their brand. The Branded Quotes has provided a modern serif font with capitals, numerals, and punctuation. by The Branded Quotes in Fonts. Lovelyn Font.

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Fonts Templates Graphic Brand 148

Inkbot Design

NOVEMBER 30, 2023

Word of Mouth Marketing: The Power of Recommendations Word of mouth marketing, often abbreviated as WOMM, refers to any positive or negative customer recommendation about a product or company. This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts.

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Marketing Marketing Advertising Advertising 75

Creative Boom

MARCH 8, 2023

So it's big news that to celebrate International Women's Day, it's today launching the largest brand refresh in its 113-year history. When Landor & Fitch was appointed in 2021, their brief included creating an identity that leverages the historic iconicity of Girlguiding but also made the brand relevant for today and tomorrow.

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Inkbot Design

JUNE 4, 2023

8 Cheap Marketing Techniques That Deliver Big Results In today's dynamic and digital-driven business world, marketing has become a battle of budgets. It's high time we debunked the age-old myth that quality marketing always equals big spending. The answer lies in clever, cheap, and effective marketing techniques.

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Marketing Marketing Media Brand 102

Inkbot Design

JUNE 6, 2022

Brand Awareness Strategy: How to Increase and Keep It for Life? A brand awareness strategy is a long-term effort that involves building brand equity over time through brand awareness, brand loyalty, and brand advocacy. It is a process of building your brand over time. Brand personality.

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Brand Branding Production Marketing 110

BP&O

SEPTEMBER 21, 2020

Text by Richard Baird EDIYA is a well-established South Korean coffee brand, with franchised stores and array of drinks and branded products. It has the largest number of stores, exceeding that of Starbucks and any other international brands, opening its 3000th store at the end of 2019.

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Brand Branding Marketing Marketing 198

Creative Boom

JANUARY 31, 2024

Live on the Valuable 500 social channels this week; the film supports the recent publication of the organisation's white paper on disability representation in media, marketing and product design in partnership with Yale University and research company Open Inclusion.

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Agency Publication Networking Media 353

Creative Market

DECEMBER 10, 2019

Well, now you can -- because that handwriting wizard may have grown up and joined Creative Market! Here are the 15 top script fonts of 2019, in order of popularity, representing a stunning range of styles and possibilities: 1. Sophia Ronald. Sophia Ronald // Lovely Script Font. by PeachCreme in Fonts. Madina Script. Hoodson Script.

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Fonts Textures Artist Typography 148

Abduzeedo

NOVEMBER 17, 2020

Launchlabs Branding and Visual Identity. So in 2019, when the studio became part of the international launchlabs brand, they also did some redesigning. And they went all in - redesigning their positioning, their business strategy and the brand. . abduzeedo 11.17.20 Redesigning is in the DNA of "launchlabs".

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Brand Branding Client Graphic Design 76

Abduzeedo

DECEMBER 15, 2019

Sanatorija Gin Bar Branding and Visual Identity. abduzeedo Dec 16, 2019 Holy Affair was approached by gin aficionados who wanted to open the best gin bar in the country. Their ambition needed the corresponding identity for the new brand. In recent years Vilnius city has seen a major rise in the HoReCa market.

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Brand Branding Programming Graphic Design 68

The Branding Journal

JANUARY 6, 2022

STUDIO DAM is a multi-disciplinary branding and design consultancy based in Singapore. Back in 2019, after expressing their interest in participating in Singapore Design Week , they were partnered up with Admira Pte Ltd, an established company specializing in high-pressured laminates. The Challenging Design Brief. Conclusion.

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Brand Branding Exhibition Graphic 52

Azure Magazine

MARCH 23, 2022

This growing market allows product makers to explore concepts that may be too avant-garde for the masses — or too difficult to manufacture in large quantities. And lately, it’s even started to attract the attention of major brands. The pieces will be marketed and sold under the name Hem X. Photo by Martin Brusewitz.

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Brand Branding Sculpture Production 90

Azure Magazine

OCTOBER 14, 2021

Launched just today, TYP already has the patina of a prestige brand. Its founders, Helen Thonet of the venerable Thonet family and Florian Lambl, former art director at Italian brand Mattiazzi, came together “over a mutual passion: how to fill the current gap in the design world.” D2 by Erich_Dieckmann.

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Brand Branding Manufacturing Marketing 82