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D8 develops new brand world for Edinburgh Gin

Creative Boom

Some elements of the new identity are inspired by the architecture of the brand's new home in Edinburgh's city centre, The Arches. The Glasgow team of international design studio D8 has designed a new brand world for Edinburgh Gin, supporting the redesign of its core range bottles, which happened back in 2023.

Brand 397
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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Why brand portals are the future of brand building

Creative Boom

Built with Frontify How do you maintain brand consistency across global touchpoints while still allowing for local variation? We explore the key role played by brand portals and how Frontify makes it easy to create them. Centralised brand portals. What are brand portals? So, what's the best way to create brand portals?

Branding 504
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50 fonts that will be popular with designers in 2025

Creative Boom

Art Director, Brand & Creative—Spotify We asked the creative community about the fonts they're excited to use over the next 12 months… and here they are. Designer Fred Smeijers' first commercial typeface, released in 1992, was fully remastered in 2019 and re-hinted to meet the demands of today's digital technology. Sans Serifs 11.

Fonts 540
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Meet Tüpokompanii, the type foundry redefining letterforms through 'mistakes' and tradition

Creative Boom

A typeface can define the character of a brand just as much as a logo or colour palette," he says. By designing a typeface specifically for the festival, we were able to infuse the brand with a unique visual voice that extended across all its materials, from posters to digital interfaces."

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5 innovative food and drink brands that caught our eye in September

Creative Boom

Forest Gum by Jens Nilsson From plant-based ice cream to sustainable chewing gum, these forward-thinking branding projects are reshaping the food and beverage landscape across the world. With that in mind, we've picked five of the best new branding projects for September to inspire your own projects.

Brand 459
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&Walsh's branding for Bombay 99 is inspired by a single droplet from the new drink

Creative Boom

The New York studio, founded by Jessica Walsh in 2019, took inspiration from a single droplet from the Bombay 99 drink to inform the creative throughout. Available in cans of 250ml and 150ml with three key flavours, Walsh and her team were appointed to create the branding and packaging design for the launch of the new product line.