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Inspiring creative women to follow in 2022

Creative Boom

So in this article, we've gathered together a mix of emerging and established women working in their profession, all doing wonderful things to inspire your own career. Current clients include unicorn startups like Zola and Klarna, cultural institutions like NYC Tourism and NYC Pride, as well as established brands like Evian and MassMutual.

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Jump around: Majefa's new identity features type that moves to the music

Creative Boom

Boasting dynamic typography and colours inspired by rave culture, the identity is a celebration of the UK's clubbing aesthetic. This is where our designers can really let loose (without client feedback!) The client was really inspired by the Hacienda artwork 'FaƧ Off' by Central Station Design. "It

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Inspiring photo project by Abbie Trayler-Smith tackles the issue of obesity head-on

Creative Boom

Costa del Sol, Spain, 2018 Ā© Abbie Trayler-Smith Obesity may no longer be a taboo subject, but it's still a sensitive one that few creatives feel comfortable tackling head-on. Sheffield, 2018 Ā© Abbie Trayler-Smith Shannon, age 22, on holiday. Shannon, age 22, on holiday. Here, though, is a brave and welcome exception.

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'The profession found me': Sol Cotti on how a dinner launched her illustration career

Creative Boom

It wasn't until she was in New York in 2018 that she ate a life-changing meal in a restaurant called Jack's Wife Freda. "I A few months later, when I was in my watercolour era, I created an illustration inspired by a brunch I had eaten at another restaurant in NYC. In fact, for a long time, she did not even know the profession existed.

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Xinyue Song escapes the patterns of everyday life with her happy and ironic illustrations

Creative Boom

Chinese illustrator Xinyue Song only graduated in 2018, yet she has already landed illustration work for the likes of Converse, CVS and Adidas. This was back in 2018, and things have only snowballed since then. "In After becoming an illustrator, I got a couple of great jobs from clients including Converse and CVS," she reveals. "I

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&Walsh crafts potent new visual identity for global creative agency GUT

Creative Boom

It describes itself as a "Brave Agency for Brave Clients", which supports the likes of Google, Stella and Philadelphia. Founded in 2018, it worked with iconic New York studio &Walsh in the following year to craft its original, eye-catching logo, which took literal inspiration from the intestines of the gut.

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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

But it doesn't hurt to take inspiration from those agencies already at the coal face of this stuff. The agency itself is young, having been founded in 2018. Its employees are physically young, being in their 20s and early 30s (client director Tebo Mpanza is 34, and his business partner Jay Topham turns 31 this year).

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