article thumbnail

JKR creates new brand system for expanded Uber

Creative Boom

Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'. The rebrand back in 2018 was exactly what the business needed at that moment. When is a rebrand, not a rebrand?

Brand 461
article thumbnail

Reviewed: New Logo, Advertising, and Packaging for Iron City Beer by Top Hat

Under Consideration / Brand

After two bankruptcies and a series of ownership changes in recent decades, Iron City Beer was purchased in 2018 by coal magnate, Cliff Forrest, CEO of Rosebud Mining, who has reinvigorated the brand to bring it back to its old glory. Out of home advertising. A couple of videos introducing the new look.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Neville Brody on authenticity, outrage, and his thoughts on AI

Creative Boom

He was appointed Dean of the School of Communication and head of the Visual Communication Programme, becoming Professor of Communication in 2018. Then, just like punk and hip-hop, advertising takes over all of those stereotypes, feeds them back, and eventually replaces the originals. Tell me more about what you mean by that.

article thumbnail

Noted: New Logo and Identity for Mobvista by Futurebrand

Under Consideration / Brand

2013) " Mobvista is a leading technology platform providing mobile advertising and mobile analytics services to the app developers globally. Mobvista's advertising platform covers over 200 countries, reaching over 900 million unique mobile devices per day. Out of home advertising. Signage and tote, presented together.

article thumbnail

Inspiring creative women to follow in 2022

Creative Boom

Strong print, branding, advertising and packaging, she has a keen interest in arts, entertainment, pop culture and the internet. Shelley has been a frequent fixture on the global circuit of advertising awards shows, both as a recipient and a jury member, where she enjoys taking a break from her gentle demeanour by fighting loudly for good.

article thumbnail

Tales from the Past: Santa Claus and Advertising

Purple Rose Graphics

With Thanksgiving over, Holiday Shopping Season has officially begun and with that the start of advertisements galore. One of the icons of the holiday advertising season is the jolly old man who lives in the North Pole – Santa Claus. When did he start advertising products and why are ads with Santa so darn popular!

article thumbnail

ByElectra.com

Mindsparkle Mag

. “No, I don’t know how to program, and this is not advertising; Adobe discontinued this application in 2018 because no one was using it, but me in 2014 when I was designing websites for local coffee shops.”, ”, she says. Designers developed simplified versions of the site for tablets and phones.

Adobe 52