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JKR creates new brand system for expanded Uber

Creative Boom

Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'. The rebrand back in 2018 was exactly what the business needed at that moment. When is a rebrand, not a rebrand?

Brand 482
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&Walsh crafts potent new visual identity for global creative agency GUT

Creative Boom

Founded in 2018, it worked with iconic New York studio &Walsh in the following year to craft its original, eye-catching logo, which took literal inspiration from the intestines of the gut. GUT is a full-service independent ad agency headquartered in Florida and with offices in the US, Brazil, Argentina, Mexico and Europe.

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Concrete Hong Kong: learn about architecture through foldout models

Creative Boom

The examples presented in this book cut across the full range of these typologies; all of them are unique within their own contexts but nonetheless maintain a kinship with the modernist architectural canons they took reference from. II (2021), The Tenants (2022), Soviet Playgrounds (2022), Słup (2023) and Brutalia (2023).

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After Summer: Roberto Badin's photobook gets under the skin of Basque coastal life

Creative Boom

In 2018, Roberto published his first book, Inside Japan , which presented a different perspective on the Asian nation's cities. His professional career began in fashion, but he later moved into studio-based, still-life photography, and his work became known for its uncommonly clean graphic quality and sophisticated touch.

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Sofia Pusa's quirky festival branding summons the spirit of Scandinavian dance

Creative Boom

The event has continued to grow, with further events held in Helsinki in 2012, Oslo in 2014, Copenhagen in 2016 and Reykjavik in 2018. It includes more than 20 stage performances, 15 pitch presentations, and a series of talks and seminars, where artists, producers and presenters discuss burning questions in the field.

Brand 238
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Typography as raw material: République Studio on their AJAP 2018 visual fest

Type room

Simple is not boring -at least not in the portfolio of one of our favorite design studios made in France aka République Studio , who infused their modernity to AJAP 2018. The exhibition presents the work of the twenty winners constituting the 2018 promotion , fifteen teams of architects, five landscaping teams.

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Indigenous Cultural Abundance Overflows in Dana Claxton’s Vibrant Portraits

Colossal

“Jeneen” (2018-2019), LED Firebox with trans-mounted chromogenic transparency, 60 x 40 inches. Claxton’s work is included in the recently published book An Indigenous Present , and in 2024, the artist will present a solo exhibition at the Baltimore Museum of Art. You can explore much more work on her website.

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