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JKR creates new brand system for expanded Uber

Creative Boom

Uber didn't need a new name or logo – Wolff Olins re-designed the company's logo in 2018 – but the business continues to evolve, adding food delivery, freight transport and AI research to its core business of 'ride requests'. The rebrand back in 2018 was exactly what the business needed at that moment. When is a rebrand, not a rebrand?

Brand 462
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Inspiring creative women to follow in 2022

Creative Boom

Strong print, branding, advertising and packaging, she has a keen interest in arts, entertainment, pop culture and the internet. Shelley has been a frequent fixture on the global circuit of advertising awards shows, both as a recipient and a jury member, where she enjoys taking a break from her gentle demeanour by fighting loudly for good.

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Neville Brody on authenticity, outrage, and his thoughts on AI

Creative Boom

He was appointed Dean of the School of Communication and head of the Visual Communication Programme, becoming Professor of Communication in 2018. Then, just like punk and hip-hop, advertising takes over all of those stereotypes, feeds them back, and eventually replaces the originals. Tell me more about what you mean by that.

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Personalized experiences: When do they become behaviour change?

UX Collective

In the end, visitors were presented with a personalized report showing which pieces of art triggered the strongest brain activity, and a digital shopping cart containing the items based on their subconscious preferences. 1) As individuals, one could argue that it makes sense. Good luck! — — — — — — — — References 1. Cadwalladr C. &

Art 123
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Guide to the Top 10 Best Books on Marketing

Inkbot Design

In our digital age, many content, blogs, podcasts, and online courses are attracting your attention as a professional marketer. That was why I ensured that various viewpoints, from classic marketing theory to contemporary digital options, etc., Where do you even start? This is when simple books come into play. Bestseller No.

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Great Work: Selfridges, The New Order

Creative Review

For its AW19 campaign, The New Order, Selfridges invited five digital creatives – Jon Emmony, Ines Alpha, Filip ­Custic, Jamie-Maree Shipton and Digi-Gal founder Cat Taylor – to imagine the future of fashion and shopping. ” says Emma Kidd, director of creative direction at Selfridges. View this post on Instagram.

Digital 95
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7 Search Engine Marketing Trends To Be Aware Of

Inkbot Design

7 Search Engine Marketing Trends To Be Aware Of The digital marketing landscape is in a constant state of evolution. With insights into Google's algorithm, shifts in paid advertising, voice search optimisation, and leveraging artificial intelligence, this guide aims to get your SEM strategy ahead of the pack.

Marketing 144