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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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Inside Outline: the South Carolina studio bringing brands' inner truth to life

Creative Boom

Founded in 2017, Outline has quietly become one of the most intriguing brand studios in the American South, crafting identities that feel both timeless and distinctly contemporary. Your visual brand world with a conceptual mark or custom wordmark. Photos by Ben Jack She adds that the same goes for brand strategy.

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50 fonts that will be popular with designers in 2025

Creative Boom

Art Director, Brand & Creative—Spotify We asked the creative community about the fonts they're excited to use over the next 12 months… and here they are. Rhythmic Regal by RabenRifaie Studio A contemporary serif with rhythmic and elegant curves, Rhythmic Regal is designed for luxury branding. Sans Serifs 11.

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Is LinkedIn still a useful platform for creatives?

Creative Boom

With the platform's built-in trust factor, it's a key space for brands seeking creative partners." But if you already have a bit of a personal brand, it can be a good space to find leads and opportunities." More broadly, LinkedIn offers something increasingly rare online: a relatively positive environment.

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The Fanta Logo History: What Every Rebrand Got Right & Wrong

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Fanta Logo History: What Every Rebrand Got Right & Wrong Most corporate rebrands are exercises in vanity, dressed up in marketing nonsense. It's that the brand wasn't born from a grand vision. That's brand equity. The name stuck.

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Sto. Mercado

Mindsparkle Mag

After a devastating fire in 2017, Sto. The branding for Sto. Mercado brand does more than relaunch a market; it revitalizes a beloved São Paulo institution. Mercado was rebuilt not only as a physical space but as a cultural and social hub that goes beyond shopping. Ultimately, the Sto.

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TRUNK(HOTEL) CAT STREET: Crafting Connection in Shibuya

Design Milk

Opened in 2017 with just 15 guest rooms, the hotel redefines what it means to travel consciously, blurring the lines between luxury, sustainability, and local connection. Photo: Courtesy of TRUNK(HOTEL) CAT STREET Designed to immerse guests in what the brand calls socializing and localization, this stay layers meaning into every detail.