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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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New branding for probiotic drink celebrates mothers everywhere

Creative Boom

Designed by award-winning creative director Chris Chapman, adam&eveDDB's new brand identity for Agua de Madre fizzes with joy and purpose. We decided it would be a good idea to keep the illustration of the Madre's face and the font of the wordmark," he explains, "as these felt like the most salient features of the branding. "By

Brand 499
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Inside Outline: the South Carolina studio bringing brands' inner truth to life

Creative Boom

Founded in 2017, Outline has quietly become one of the most intriguing brand studios in the American South, crafting identities that feel both timeless and distinctly contemporary. Your visual brand world with a conceptual mark or custom wordmark. Photos by Ben Jack She adds that the same goes for brand strategy.

Brand 239
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Robot Food gives German nutrition brand a vibrant new look and feel

Creative Boom

Leeds-based agency Robot Food has redesigned German health-food brand More. More Nutrition was founded in 2017 and quickly established itself as the leading provider of healthy weight-management nutrition in Germany. The new brand identity then replaces subtraction with celebration: healthier living, more choices, and joyful eating.

Brand 462
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Droga5's new brand campaign for The New York Times sees more of life brought to life

Creative Boom

Global advertising agency Droga5 has worked with The New York Times to create a new brand campaign that helps people to explore the world around them by revealing how everything in life is connected. And it's this thinking which is at the heart of Droga5's new brand campaign for The New York Times.

Brand 545
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Creative Boom embraces a new era: Marking 15 years with a vibrant redesign

Creative Boom

It was in 2017 when we revealed our existing brand to the creative community. It's a brand that doesn't take itself too seriously. Names are spelt out boldly and proudly in Displaay's Roobert, with abstract gentle shapes lifting each artwork, all in an array of the new brand colours. The friendly demeanour.

Magazine 542
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'It's a queer playground': Jessica Walsh on the new brand for LQBTQ+ app, Lex

Creative Boom

The brand direction is centred on the idea that Lex is a queer playground with a raw edge: a dynamic, ever-growing space that encourages users to explore authentic relationships with themselves, their city, and their community. Lex grew from an Instagram account created by founder and CEO Kell Rakowski in 2017.

Brand 357