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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Tania Boler Tania Boler is the founder and president of Elvie, a London-based company that develops innovative technology products to improve women's lives in overlooked categories such as breast pumps and pelvic floor health. Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K.

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How To Use Influencer Marketing To Boost A Brand

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How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 They share their authentic experiences with brands and their products and services online.

Marketing 127
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Guerrilla Marketing Tactics: Unleashing Creativity and Innovation

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Guerrilla Marketing Tactics: Unleashing Creativity and Innovation Regarding marketing, standing out from the competition and capturing consumers' attention requires innovation and creativity. That’s where guerrilla marketing comes in. They also encourage word-of-mouth marketing.

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The 5 Best Product Management Books to Read

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The 5 Best Product Management Books to Read Hey there, fellow product managers and aspiring product management enthusiasts! Look no further because today, we're diving into the world of product management books guaranteed to empower you on your journey. I scoured numerous recommendations and analysed expert reviews.

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How to Optimise Your Brand Logo For Better Marketing

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How to Optimise Your Brand Logo For Better Marketing. Who is my target market? Logos can help your business stand out in crowded markets or reflect your business's values and personality. Although you may not plan on using your logo, it's an excellent opportunity to showcase your brand to the public. Sale Bestseller No.

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Top 10 Best Books on Strategy and Business Marketing

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Top 10 Best Books on Strategy and Business Marketing In a world where business competition is as fierce as a pack of hyenas fighting over a juicy piece of meat, having a solid marketing and strategy plan is critical to surviving and thriving. Think of it as your survival guide in the wilds of the business world.

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Branding in Marketing: Steps to A Great Strategy

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Branding in Marketing: Steps to A Great Strategy. Branding is essential because it identifies a particular product or service to customers. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. Branding in Marketing: What is It? It is not the product itself.