Inkbot Design

APRIL 25, 2023

Branding and Logo Design: How to Build a Strong Brand Identity You know, in today's lightning-fast world, having a brand identity goes way beyond just having a snappy name or a slick logo. What is Branding? Brand Positioning refers to the unique place your brand occupies in the market relative to your competitors.

Brand 131

Brand Branding Marketing Marketing 131

Inkbot Design

APRIL 13, 2023

Brand Launch: How to Launch a Brand That Stands Out Launching a brand is an exciting and challenging journey. Creating a solid and memorable brand that resonates with your target audience is crucial in today's competitive market. But how do you build and launch a brand that will stand out from the rest?

Brand 143

Brand Branding Marketing Marketing 143

Inkbot Design

DECEMBER 14, 2022

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding.

Brand 144

Brand Branding Publication Publishing 144

Inkbot Design

JULY 29, 2023

How to Create a Successful Brand Identity Greetings aspiring entrepreneurs and business leaders! I'm thrilled to have you along for today's journey into the fascinating branding domain. Crafting an iconic brand is a challenging feat. Just think of powerhouse brands like Apple, Nike, and Coca-Cola.

Brand 145

Brand Branding Media Marketing 145

Inkbot Design

JANUARY 26, 2024

8 Perfect Branding Strategies That Will Make Your Business Shine Developing a strong, recognisable brand is critical for every business that wants to stand out in a crowded marketplace. But what does it take to create perfect branding? This requires defining your brand promise and distilling your brand down to its pure essence.

Brand 93

Brand Branding Arts and Crafts Publication 93

Creative Boom

APRIL 20, 2022

Cora , the leading US brand for period care and wellness, has teamed up with Mother Design to craft a new identity that puts inclusivity and comfort front and centre. Since launching in 2016, it has firmly established itself in the natural period care sector with abundant product choices. Enter Mother Design. billion by 2028.

Production 255

Production Brand Branding Marketing 255

UX Collective

AUGUST 15, 2021

A brief reflection on the brand and territorial positioning. City branding strategies are a great opportunity to attract a constantly growing flow of people and investments, with positive outcomes in terms of local image and territorial economic strengthening. As far as tourist-local branding is concerned, another approach is required.

Production 98

Production Brand Branding Marketing 98

Creative Boom

NOVEMBER 7, 2023

And the brand's soft palette underscores the entire look and feel, bringing a dash of modern sophistication. But it wasn't until 2016 that her blog hinted at a growing interest in cannabis and the negative narrative surrounding weed. A post titled What's ripe for change?

Photography 388

Photography Digital Education Artist 388

Canny

MARCH 4, 2022

Right now, there are dozens, if not hundreds, of product management books out there. With more books comes more research, and the last thing anyone wants to do is spent hours trawling through book sites in search of the best product management books. Here are the best product management books that we just can’t put down!

Product Management 146

Product Management Production Patterns Marketing 146

Creative Market

DECEMBER 7, 2021

Have you ever wondered what your design would look like on a physical product, like a poster or a t-shirt? In this blog article, I’ll walk you through the main steps of turning a design into a tangible product with print-on-demand (POD). I’ll explain how to pick products, how to market them, and more. Step 2: Pick your products.

Production 165

Production Print Marketing Marketing 165

Inkbot Design

MAY 21, 2023

How Graphic Design Contributes to Better Branding A picture, they say, is worth a thousand words. Imagine how much more value you could add to your brand with intelligent, effective graphic design. Welcome to our deep dive on “How Graphic Design Contributes to Better Branding.”

Graphic Design 143

Graphic Design Graphic Brand Branding 143

Canny

NOVEMBER 4, 2021

In this post we will provide you with the complete guide to corporate video production to help you smash your next corporate video project. From promoting your brand to showcasing your products, there’s so much to take advantange of. Companies use showreels for brand management and other forms of marketing communication.

Production 148

Production Internet and Software Development Marketing Marketing 148

Inkbot Design

OCTOBER 15, 2023

Brand Awareness: Strategies, Examples, and Measurement To grow, any business needs to build brand awareness. But what exactly is brand awareness – and how can you know if your efforts are successful? In this post, we'll explore some effective strategies for raising brand awareness with real-world examples.

Brand 97

Brand Branding Media Marketing 97

UX Collective

MARCH 29, 2022

Early Branding for Early Startups Guidelines to co-create design standards to boost a seed-stage product’s success. Designing a product brand from end to end, Illustration by Marissa Scipione Designing any product’s brand is no easy process. Where to start? Let’s get started! Where to start?

Brand 98

Brand Branding Production Fonts 98

Inkbot Design

OCTOBER 18, 2023

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

Brand 91

Brand Branding Media Production 91

Inkbot Design

OCTOBER 18, 2023

How to Build Consumer Trust Through Brand Identity Establishing a trusted brand identity has become more crucial in an age of misinformation and mistrust. Consumer trust is the foundation on which great brands are built, fostering loyal customers who feel connected to the company on a deeper level. They know what to expect.

Brand 91

Brand Branding Media Production 91

Inkbot Design

OCTOBER 8, 2023

Branding on a Budget: Maximising Impact without Breaking the Bank If you can't afford to hire a branding agency , this is the guide for you. It is designed to be practical and packed with tips and suggestions for creating an effective brand strategy without spending a small fortune on consultants. If they can do it, so can you!

Brand 87

Brand Branding Media Marketing 87

Inkbot Design

NOVEMBER 9, 2022

7 Brand Building Tips That Can Make You A Millionaire. Brand building is the process of establishing and maintaining a recognisable and strong brand identity for marketing your company. To represent your brand, you can use a logo, website, business card, etc. Building a brand can be a complicated task.

Brand 140

Brand Branding Production Marketing 140

BP&O

MAY 12, 2020

Words by Richard Baird Tangent GC began as a Scandinavian organic garment and shoe care company developing products that intended to increase the life of clothing and footwear, and entered the organic skincare market in 2016. The longevity of skin being an understandable extension of that original intention.

Marketing 192

Marketing Marketing Graphic Brand 192

Inkbot Design

FEBRUARY 21, 2023

The Power of Sustainable Marketing: How to Build a Brand and Save the Planet As consumers become more environmentally conscious, it is becoming increasingly crucial for businesses to adopt sustainable practices to meet the growing demand for environmentally friendly products and services and positively impact the planet.

Marketing 110

Marketing Marketing Brand Branding 110

Inkbot Design

APRIL 11, 2023

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. Many marketing professionals use influencer marketing to build and maintain brand awareness among their clients' target audiences. Why Does Brand Awareness Matter?

Marketing 128

Marketing Marketing Brand Branding 128

Inkbot Design

APRIL 5, 2023

The Art of Brand Inspiration (with Examples) Welcome, my fellow entrepreneurs and brand enthusiasts! Today, I want to talk to you about the art of brand inspiration. Building a successful brand is more than creating a logo or a catchy tagline. That's where the art of brand inspiration comes in.

Inspiration 75

Inspiration Brand Branding Art 75

Canny

MARCH 14, 2023

The market for consumer packaged goods is oversaturated as new CPG brands pop up day in day out, so it can be hard to differentiate from the growing pool of competitors. Therefore, in order to reach their target audience, CPG brands have to be more and more specific with their offering, goals, and what customers can expect from them exactly.

Brand 78

Brand Branding Production Marketing 78

Inkbot Design

OCTOBER 25, 2023

How to Create a Brand Identity System for Visual Consistency A company's visual identity – the logo, colours, fonts, images – is like their face, you know? All the pieces fit together to tell a story about what the brand is all about. Think about a brand like Apple. It's how they get remembered and build loyalty.

Brand 97

Brand Branding Typography Fonts 97

UX Collective

DECEMBER 26, 2022

This article is issued from “ The great absentee: the trans community in our digital products ” conference, held in French by Christopher De Paola and me at “Paris Web 2022” in October 2022. Jared Leto in “ Dallas Buyers Club” (2013), “Eddie Redmayne” in The Danish Girl (2015), and Benedict Cumberbatch in “Zoolander 2” (2016)).

Production 128

Production Media Publication Sports 128

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Many brands put the cart before the horse by spending too little time creating a unique logo design that will draw customers in and keep them coming back for more.

Marketing 124

Marketing Marketing Brand Branding 124

Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding? In this article, we will discuss both.

Tourism 72

Tourism Travel Brand Branding 72

Inkbot Design

SEPTEMBER 5, 2023

10 Amazing Personal Branding Examples for Design Inspiration When people hear the word ‘brand,' massive corporations like Nike or Ikea often come to mind. However, personal branding has become increasingly significant in the Internet age. We are all walking, talking brands – even if we don't realise it yet.

Brand 96

Brand Branding Inspiration Arts and Crafts 96

Inkbot Design

MAY 18, 2022

10 New Branding Trends You Need to Know About Now. According to a recent study by the branding agency KRC Research, millennials (those born between 1980 and 2000) are more likely to identify with the word “brand” than any other generation before them. This visual language is coming back as new branding trends.

Brand 118

Brand Branding Internet and Software Development Marketing 118

Creative Boom

SEPTEMBER 4, 2022

Buenos Aires-based Kinoto Studio launched in 2016 and has become known for its colourful and vibrant work for clients ranging from Indie Folks to Ginza Films. A friend of ours was about to open a bar, so we offered her help with their branding," says Romi. "We Like the idea of striking out solo and founding your own agency?

Agency 316

Agency Client Artist Brand 316

Canny

JANUARY 24, 2022

Manufacturing and sustainability branding. Whilst these ideas can be part of sustainability branding , there’s got to be room for something more creative, and well, less boring. The Branding Brief Template. The Branding Brief Template. Playing it safe isn’t just limited to this sustainability branding though.

Manufacturing 147

Manufacturing Brand Branding Animation 147

Inkbot Design

AUGUST 29, 2023

Unlock Success with Authentic Branding: Make Your Mark Simply having a recognisable logo or catchy slogan is no longer enough for businesses to stand out and succeed. To truly differentiate, companies must focus on authentic branding – developing a brand identity that authentically reflects their values, personality, and offerings.

Brand 73

Brand Branding Publication Production 73

Inkbot Design

MAY 24, 2023

Storytelling in Design: Creating Brand Narratives That Resonate In a world saturated with advertisements and brand messages, capturing the attention and loyalty of consumers has become a formidable challenge. Are you aware that brand stories influence the purchasing decisions of about 68% of consumers ?

Brand 78

Brand Branding Advertising Advertising 78

Inkbot Design

OCTOBER 1, 2022

Brand Value: What is it & How Can You Measure it? Brand value is the market value of a product or service based on its brand reputation. It is often referred to as the brand's goodwill, a measure of the total benefit consumers derive from it. The more valuable your brand, the more money you'll make.

Brand 90

Brand Branding Production Marketing 90

Inkbot Design

SEPTEMBER 5, 2023

Top 10 Eco-Friendly Brands: Leading the Way to a Sustainable Future In today's world, where environmental concerns are at the forefront of global discussions, eco-friendly brands have taken centre stage. The brands featured are leaders in integrating environmental stewardship into every aspect of their businesses.

Brand 76

Brand Branding Manufacturing Production 76

The Branding Journal

MARCH 29, 2023

Defining a brand identity is a crucial step in a brand’s strategy. But what does brand identity mean, and what key elements make a brand unique? Table of Contents What is brand identity? Why is it important to define a clear brand identity? Brand identity is a vital aspect of a brand strategy.

Brand 52

Brand Branding Production Marketing 52

Inkbot Design

APRIL 8, 2022

10 Secrets to Designing an Evergreen Brand Logo. To achieve this, you need to create an evergreen brand logo that speaks to the present and future generations. After all, a brand that looks great today will look even better in ten years or more! Naming Your Brand. Naming a brand takes more than just finding a catchy word.

Brand 94

Brand Branding Marketing Marketing 94