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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Liza Enebeis Liza Enebeis is the creative director and partner at Studio Dumbar/DEPT, an award-winning international branding agency in the Netherlands. One plus one, right? Not rocket science."

Agency 430
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How To Use Influencer Marketing To Boost A Brand

Inkbot Design

How To Use Influencer Marketing To Boost A Brand The influencer marketing industry has never been stronger, and it's expected to grow considerably. According to Statista, the global influencer marketing market was valued at US$16.4 How Does Influencer Marketing Impact Brand Awareness?

Marketing 128
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Branding in Marketing: Steps to A Great Strategy

Inkbot Design

Branding in Marketing: Steps to A Great Strategy. An expert in branding strategies says your brand can be much more than a logo, colour scheme, and marketing slogan. It's no secret that branding is one of the most important aspects of any marketing strategy. Branding in Marketing: What is It? But what does that mean?

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UX vs. profit: The blurred ethical lines between EdTech and public education

UX Collective

How big money affects the online learning experience for our kids Illustration by Randompopsycle As our underfunded K-12 public school system is reimagining the future of education post-pandemic, it is becoming more and more dependent on software like Canvas LMS to help lead the way. In 2015, they went public on the NYSE.

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‘A History of the World According to Getty Images’ Challenges the Power Structures Inherent in the Capture and Control of Footage

Colossal

 When a creative material’s copyright lapses, it enters the public domain , which means it is no longer subject to trademarks, patents, or intellectual property rights. No individual, company, author, or artist owns it, and it belongs to the public. If this is the case, why is some public domain footage so expensive?

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13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?

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Ultimate Guide to Travel & Tourism Sector Branding

Inkbot Design

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. Marketers distinguish two types of branding in this domain: tourism sector branding and travel business branding. This is why we also speak of city or country marketing.

Tourism 69