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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Kjetil Wold Kjetil Wold is an internationally award-winning executive creative director and founder of ANTI, one of Norway's top independent advertising agencies, with offices in Norway and Minneapolis, U.S. A leading voice on digital education in Germany, she founded Digital Education for All e.V.

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Ornate & Highly Decorative 3D Typography by Katt Phatt

Design You Trust

Graduated from the Vega School of Brand Leadership, he now works as an art director in the advertising agency Joe Public United based in Johannesburg. Katt Phatt is a South Africain 3D illustrator and art director, specializing in typography and decorative arts. Next to that he continues his freelance work.

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8 Digital Marketing Trends Shaping the Construction Sector

Inkbot Design

8 Digital Marketing Trends Shaping the Construction Sector. If you're looking to remain competitive in the construction industry, you must take note of digital marketing trends.   Many of these have an online presence , so your digital marketing strategy has never been more critical. 1 – Email Campaigns.

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Branding and Logo Design: How to Build a Strong Brand Identity

Inkbot Design

Your brand promise should be communicated through all touchpoints, from product packaging and advertising to customer service and social media presence. Whether it's your website, social media, or advertising, your brand's voice should reflect your personality, values, and mission. Buy on Amazon Why is Branding Important?

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Hardcover Book Miller, Donald (Author) English (Publication Language) 240 Pages – 10/10/2017 (Publication Date) – HarperCollins Leadership (Publisher). Hardcover Book Airey, David (Author) English (Publication Language) 288 Pages – 01/22/2019 (Publication Date) – Rockport Publishers (Publisher).

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Guerrilla Marketing Tactics: Unleashing Creativity and Innovation

Inkbot Design

Unlike conventional advertising campaigns, which often require significant financial investment, guerrilla marketing relies on a mix of originality, creativity and surprise to get people talking. Guerrilla advertising campaigns aren’t just designed to disrupt; they’re created to challenge established norms for promoting products or services.

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Brand Awareness: Strategies, Examples, and Measurement

Inkbot Design

Ultimately, though, using advertising spending power alone won't cut it: familiarity has nothing going for it unless clear positive associations are attached. Because if I've seen a shoe brand advertised on T.V., Their distinctive logos and memorable advertising have made these brands instantly recognisable to consumers worldwide.

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