GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company
Creative Boom
FEBRUARY 9, 2025
Where the 2014 iteration leaned into a monochrome aesthetic and a heritage-focused narrative, TEMPLO's approach injects colour, movement, and a distinctly human touch. Breaking Away from the Past GF Smith's previous identity, designed in 2014, was widely respected in the design world.
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