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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

Where the 2014 iteration leaned into a monochrome aesthetic and a heritage-focused narrative, TEMPLO's approach injects colour, movement, and a distinctly human touch. Breaking Away from the Past GF Smith's previous identity, designed in 2014, was widely respected in the design world. The typography also underwent a transformation.

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40 Geometric Logos: The Power of Shapes in Branding

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 40 Geometric Logos: The Power of Shapes in Branding Let’s be honest. It’s a direct nod to their flagship product, Windows. Doritos Shape Focus: Triangle The Observation: The product is the logo.

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Cannes Lions 2025: Why it's no longer just for big creative agencies

Creative Boom

When I launched my own boutique agency in 2014, I didn't think Cannes was for smaller players like me. Creator Pass: For those working in the creator economy — including indie creator marketing agencies, talent agencies, and consultants. But twice, I managed to get clients keynote speaking opportunities and attended on the fringes.

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7 Best Free Stock Photo Websites (2025 Edition)

Vecteezy

The site launched in 2014, one year after Unsplash, and was acquired by Canva in 2019. Burst provides entrepreneurs and shop owners with a growing selection of free photos that can be used commercially, including many product-focused photos. Pexels Pexels is similar to Unsplash in many ways. Featured image by Potjanun Surirug.

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Decoding the Cisco Logo: Symbolism, Branding, and Legacy

Inkbot Design

While their competitors slapped generic tech symbols on their products, Cisco told a story with those distinctive vertical lines. The red logo signalled energy and boldness in a market dominated by blue-suited IBM types. This aligned with their expansion beyond education into corporate markets. It's a story about connection.

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Why the PayPal Logo is Both a Genius Move and a Boring Mess

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Why the PayPal Logo is Both a Genius Move and a Boring Mess You don’t love the PayPal logo. Get to market, make money, and you can pay a fancy designer to make it “artistic” later. PayPal's 2014 redesign wasn't born from boredom.

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The 6 best places to get free video game assets

Creative Bloq

Image credit: Kenney / GameDev Market / Unity / Itch Corp / Epic Games) Creating all of your own original video game assets can be great for ensuring a unique identity and control over your game, but its also hugely time-consuming and costly. Comments (0) ( ) When you purchase through links on our site, we may earn an affiliate commission.