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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

Where the 2014 iteration leaned into a monochrome aesthetic and a heritage-focused narrative, TEMPLO's approach injects colour, movement, and a distinctly human touch. The new identity is designed not just for longevity but also for adaptabilitya vital shift in an industry where brands compete to thrive in both digital and physical spaces.

Brand 289
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Bored of Pinterest? 8 alternatives to try for design inspiration

Creative Boom

Launched in 2014, it's especially popular among conceptual thinkers and experimental creators. Users can create digital mood boards and collaborate with others in a distraction-free environment, making it a favourite for in-depth creative exploration. is a minimalist, ad-free platform for creative research and idea sharing.

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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

As a small, nimble studio that remains in the single digits when it comes to staff numbers, Alphabet's collaborative ethos is able to flourish since it isn't tricky for the team to stay updated on projects and share their thoughts.

Brand 436
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&Walsh draws on TikTok trends to give cottage cheese a youthful makeover

Creative Boom

Founded in 2014 in Irvine, California, Good Culture produces organic, family-farm-raised, high-protein, low-sugar, thick and creamy products that never use gums, thickeners, or chemical preservatives. At its centre is a 30-second digital ad highlighting that fans don't just love Good Culture; they're obsessed. "We

Agency 483
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Designer and illustrator Julia Wand on her love of nature and why sketching is crucial

Creative Boom

In 2014, I started sharing my illustrations online, and I think that's when I began developing more of an original style and taking it more seriously," she remembers. Recently, I have been exploring mixing my analogue work with digital media, which I've really been enjoying, as well as working in collage.

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Making Waves: Dave Rax launches major rebrand for yacht rental giant SamBoat

Creative Boom

First launched in France in 2014, SamBoat is a platform for boat and yacht rental. The brief was to reshape SamBoat's online and offline brand through a full brand refresh and a new digital toolkit, equipping them with a refreshed brand system and establishing them as the leading peer-to-peer boat rental platform.

Brand 502
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New book highlights how much graphic designers can learn from the small ads of yesteryear

Creative Boom

If you haven't heard of Standards Manual , the Brooklyn-based, independent publishing imprint founded by designers Jesse Reed and Hamish Smyth in 2014, it's about time you did. Hamish Smyth discusses the making of the book Classified: Local Ads from America's Small Towns and why it's a must-read for designers in 2023.