GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company
Creative Boom
FEBRUARY 9, 2025
Where the 2014 iteration leaned into a monochrome aesthetic and a heritage-focused narrative, TEMPLO's approach injects colour, movement, and a distinctly human touch. The new identity is designed not just for longevity but also for adaptabilitya vital shift in an industry where brands compete to thrive in both digital and physical spaces.
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