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How Alphabet shapes brands with trust, collaboration and a 'Saul Bass ethos'

Creative Boom

Manchester-based branding agency Alphabet started life in 2016 and has cemented its place as an ideas-driven agency with an ethos rooted in a quote by Saul Bass , the legendary designer who's probably best known for his iconic Alfred Hitchcock movie posters. Co-founder Abbas Mushtaq shares insights on their journey.

Branding 436
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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

A deep dive into how design studio TEMPLO reimagined GF Smith's brand identity, balancing heritage with a bold, dynamic vision that embraces colour, movement, and a global creative community. But even the most established brands must evolve. The 2014 identity is a great piece of design, and it served GF Smith brilliantly for a decade.

Brand 288
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Bored of Pinterest? 8 alternatives to try for design inspiration

Creative Boom

Launched in 2014, it's especially popular among conceptual thinkers and experimental creators. Whether you're working on branding, typography or photography, this platform is an excellent resource. is a minimalist, ad-free platform for creative research and idea sharing.

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Studio Moross spins a vibrant new identity for Glitterbox's 2025 season

Creative Boom

When Glitterbox burst onto Ibiza's club circuit in 2014, it promised the purest joys of disco, house and soul for everyone who could squeeze into the booth or shimmy under the mirror ball. Their back catalogue includes neon-drenched tours for Kylie, stage design for the Spice Girls and global branding for MTV.

Banners 222
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Fishers Island Lemonade leans into its casual-coastal island aesthetic

Creative Boom

Nostalgic illustrations, editorial-inspired photography and striped graphic assets make up the craft cocktail brand's new identity designed by Tavern. Back in 2014, while she was bartending at the storied Pequot Inn, Bronya Shillo founded the craft cocktail brand Fishers Island Lemonade. Crew, Polo, and LL Bean.

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Making Waves: Dave Rax launches major rebrand for yacht rental giant SamBoat

Creative Boom

Creative director Dave Rax walks us through his first big project as an independent after leaving Koto: a global brand redesign for SamBoat. First launched in France in 2014, SamBoat is a platform for boat and yacht rental. This resulted in a core set of colours referencing the tints and tones of the ocean. "To

Brand 502
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&Walsh draws on TikTok trends to give cottage cheese a youthful makeover

Creative Boom

The New York agency draws inspiration from viral videos to showcase the culinary versatility of cottage cheese brand Good Culture. TikTok videos have popularised the sheer culinary versatility of cottage cheese, and food and beverage brand Good Culture is keen to take advantage of this trend. Do you ever eat cottage cheese?

Agency 483