Creative Boom

FEBRUARY 10, 2023

It means brands tend to throw everything at it, luring the biggest stars and the top creative talent in a bid to create the ad everyone will be talking about. Nowadays, brands often release multiple teasers for the full ad on game day or simply premiere the full ad in advance. And the payoffs can be huge. Why not an EV?

Internet and Software Development 445

Internet and Software Development Branding Brand Agency 445

Creative Review

NOVEMBER 12, 2021

Ringan Ledwidge’s advertising work was marked by an ability to turn a 60-second spot into a slice of mini cinema that, while keeping the brand’s message front of mind, always hinted at much wider narratives. Answer on a postcard. “But having said that I think it’ll come good.

Arts and Crafts 111

Arts and Crafts Advertising Advertising Filmmaking 111

Eye on Design

AUGUST 12, 2021

It proposes that less design effort should go into advertising—1960s consumer society was booming—and more should go into “worthwhile purposes,” such as “signs for streets and buildings, books and periodicals, catalogues, instruction manuals, industrial photography, educational aids, films, television features, science and industrial publications.”

Self-employed 145

Self-employed Advertising Advertising Magazine 145

Design You Trust

APRIL 5, 2021

Graduated from the Vega School of Brand Leadership, he now works as an art director in the advertising agency Joe Public United based in Johannesburg. He collaborates with international brands such as Adobe, Nike, Absolut, Apple and Warner bros. Next to that he continues his freelance work.

Typography 100

Typography Freelance Freelance Adobe 100

Inkbot Design

OCTOBER 10, 2022

How to Optimise Your Brand Logo For Better Marketing. Businesses use brand logos all around the world as an easy way of differentiating themselves from competitors. Many brands put the cart before the horse by spending too little time creating a unique logo design that will draw customers in and keep them coming back for more.

Marketing 128

Marketing Marketing Branding Brand 128

Just Creative

MARCH 8, 2021

Capable of generating very gentle and light strokes, these brushes are ideal for creating product packaging or branding solutions. You can use them to design your stationery, invitation cards, festival and conference branding material, print designs, and more. The pack is compatible with Adobe Illustrator Version CC 2014 or higher.

Illustrator 246

Illustrator Illustration Vectors Textures 246

Inkbot Design

SEPTEMBER 22, 2023

The History of Logos: Where Branding Started The history of logos is intrinsically tied to the evolution of branding and visual identity. From ancient civilisations to the digital age, symbols have served as powerful tools for communication and brand recognition.

Branding 98

Branding Brand Arts and Crafts Digital 98

Inkbot Design

OCTOBER 25, 2023

How to Create a Brand Identity System for Visual Consistency A company's visual identity – the logo, colours, fonts, images – is like their face, you know? All the pieces fit together to tell a story about what the brand is all about. Think about a brand like Apple. It's how they get remembered and build loyalty.

Brand 98

Brand Branding Typography Fonts 98

Design Milk

DECEMBER 17, 2021

Dave Palmer is the Executive Creative Director of LOVE, a UK-based creative agency that focuses on storytelling and creating visionary branding, packaging, and advertising for top global brands. Where I Work: Dave Palmer of LOVE. Where I Work: Ryan Saghian.

Interior Design 246

Interior Design Architecture Branding Brand 246

Inkbot Design

FEBRUARY 18, 2024

Re-evaluating Your Brand Identity We all know how important first impressions are. That little graphic symbol representing your brand is more powerful than you might think. Don't sweat it – many significant brands have undergone successful logo facelifts to stay relevant. Is Your Logo Design Up To Date?

Brand 98

Brand Branding Fonts Digital 98

Inkbot Design

APRIL 11, 2023

Top 10 Best Books for Logo Designers In a world where brands compete for attention, a powerful and memorable logo can make all the difference. It's a fantastic book that provides a comprehensive guide to creating a distinctive brand identity from scratch. Dive into this curated collection and unlock your potential as a logo designer.

Publication 145

Publication Publishing Publishing Arts and Crafts 145

Inkbot Design

JANUARY 4, 2024

Ultimate Guide to Travel & Tourism Sector Branding Tourism marketing is a crucial activity (and increasingly so) in the tourism sector. That is why tourism branding takes particular relevance as a differential and success factor. What is tourism sector branding? In this article, we will discuss both.

Tourism 94

Tourism Travel Branding Brand 94

Inkbot Design

MAY 6, 2022

10 Ways to Build a Strong Online Presence for your Brand. The #1 thing you need to know about building an online presence for your Brand is that it takes time, just like offline businesses. Many of the benefits of building an online brand are still valid for companies that don’t have one yet. Set up a Blog. $18.99.

Brand 98

Brand Branding Marketing Marketing 98

Inkbot Design

JUNE 16, 2022

20 Best Brands with Social Media Marketing Strategies. Social Media Marketing is a vast and dynamic landscape, and its results differ from brand to brand. Thus, you cannot be sure what will work for your brand and what will not. Regarding online shoe commerce, Zappos is one of the best existing leading brands.

Media 105

Media Marketing Marketing Branding 105

Canny

MARCH 24, 2022

Perhaps it’s because they’re current branding is looking a bit outdated, or because they’re trying to leave a negative image behind (AKA Uber). Essentially, you’re giving your brand some much needed TLC and you’re rethinking the direction you want to go in. Lots of B2B businesses choose to rebrand for a whole host of reasons.

Brand 148

Brand Branding Advertising Advertising 148

Under Consideration / Brand

APRIL 14, 2020

Established in 2013 and launched in 2014, Pluto TV is a free streaming television service in the U.S. supported by advertising -- so no "skip ads" button on this. Capturing the brand's quirky personality while still fitting neatly with many other identities across the channels (MTV, CNN, etc.), Out of home advertising.

Advertising 96

Advertising Advertising Animation Color 96

Under Consideration / Brand

MAY 11, 2020

2014) " Understood is a social impact organization dedicated to Shaping the World for Difference™. Relevant quote To underscore the expanded mission, Understood refreshed its brand strategy and introduced a new visual logo, identity system and color palette. Out of home advertising. “Understand Different”. Wolff Olins.

Illustration 91

Illustration Illustrator Education Programming 91

Inkbot Design

MAY 24, 2022

Why Your Brand Name Matters More Than Ever. “Branding isn't about making your name or logo look good; it's about meaning something.” ” A brand is an organisation's most valuable asset. Brands today have a choice. The Brand Name You Choose Is Important. The Brand Name You Choose Is Important.

Branding 98

Branding Brand Marketing Marketing 98

Canny

MARCH 10, 2022

Outside of looking incredibly cool, aerial footage is a confirmation of quality, allowing brands to approach video content from a truly unique perspective. From Coca Cola to Expedia, countless brands have utilised drone shots in the past. We tried to include examples that featured brands of all sizes.

Marketing 148

Marketing Marketing Agency Branding 148

Shillington

MARCH 25, 2020

Since 2014, he’s been showing his paintings both locally and internationally in gallery shows and commited to his art practice full-time. He’s been commissioned for television, editorial and brands like VICE, Dr. Martens, Converse and Disney. You can also find his mural work in many cities around Europe. Tim Bisschop.

Illustrator 105

Illustrator Illustration Animation Graphic Design 105

The Logo Smith

JULY 26, 2020

The post Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ Iconic Brand Packaging Simplified & Abstracted to Dots by Silas Amos. A couple of conclusions: firstly, the brands abstracted look pretty cool as art huh? Lucky Strike.

Branding 52

Branding Brand Freelance Freelance 52

Inkbot Design

SEPTEMBER 1, 2023

Pizza Hut Logo Evolution: From Red Roofs to Digital Dominance For over 60 years, the iconic Pizza Hut logo has reflected the evolution of one of the world's most recognisable pizza brands. In the 1990s, Pizza Hut adopted a more modern, streamlined logo as the brand positioned itself as a leader in pizza innovation.

Digital 98

Digital Branding Brand Marketing 98

Logo Design Love

FEBRUARY 15, 2021

His site (now only through archive.org ) was a trove of logo and identity news and resources until around 2014 when the domain was transferred to someone else. It was through the Identityworks.com website that I became familiar with Tony. He passed away last month at the age of 86 in his home in Rye, NY.

Consulting 88

Consulting Product Management Client Marketing 88

Inkbot Design

APRIL 20, 2022

Graphic designers can be found in nearly every field: advertising, branding, communications, journalism, marketing, social media, and many more. The Bureau of Labor Statistics projects that jobs for graphic designers are expected to grow 31% between 2014 and 2024. Promote Your Brand. It is also easy to remember.

Graphic Design 111

Graphic Design Graphic Portfolio Media 111

Under Consideration / Brand

MARCH 5, 2020

2014) "If you've ever been to a gig you'll know live experiences are amazing but ticketing is horrible. DICE originated in London in 2014 from a team of music-obsessives who wanted to change that. Dice brand microsite It’s Nice That interview with Dice creative director Patrick Duffy. Out of home advertising. Typography.

Textures 72

Textures Typography Color Advertising 72

Inkbot Design

SEPTEMBER 22, 2023

It allows brands to create an emotional connection with their customers. Narratives and anecdotes help to communicate brand values. Genuine stories and experiences make customers inclined to connect with brands. Differentiate your brand with storytelling. Storytelling makes brands stand out from competitors.

Marketing 98

Marketing Marketing Arts and Crafts Brand 98

Inkbot Design

NOVEMBER 1, 2022

Its operation industries are advertising & marketing, entertainment, music, art, automotive, business services, and consumer products. It creates modern websites that use only the latest technologies by combining them with SEO, SMM, and other marketing features to boost revenue and brand visibility. Founding Year: 2014.

Internet and Software Development 129

Internet and Software Development Client Web Design Web Design 129

Inkbot Design

NOVEMBER 30, 2023

This influential form of marketing relies entirely on person-to-person sharing rather than direct company advertising efforts. This article explores what word of mouth marketing entails, what makes it so impactful, tips for launching a successful WOMM campaign, and statistics on how critical user recommendations can be for brands.

Marketing 98

Marketing Marketing Advertising Advertising 98

Inkbot Design

DECEMBER 13, 2022

Rebranded: How to know when it's time for a Brand Refresh. Standing still from a branding perspective can damage how existing and potential customers perceive your business. In this article, we will discuss getting rebranded and how to know when it's time for a brand refresh. Why is branding so important?

Branding 78

Branding Brand Publication Marketing 78

Inkbot Design

MAY 4, 2024

Finding the Right Marketing Channels With your audiences mapped and your brand story crafted, it's time to determine the optimal channels to promote your message. A good narrative captures attention, but grand narratives inspire action. The options are vast: Email marketing Social media marketing Content marketing (blogs, videos etc.)

Marketing 96

Marketing Marketing Media Programming 96

Mindsparkle Mag

SEPTEMBER 21, 2021

“No, I don’t know how to program, and this is not advertising; Adobe discontinued this application in 2018 because no one was using it, but me in 2014 when I was designing websites for local coffee shops.”, The main objective was to present a portfolio with the main clients and brands both designers have worked with.

Adobe 52

Adobe Advertising Advertising Portfolio 52

Logo Smith

MAY 24, 2021

Below is an extract from Martin’s website: After a better part of a year of work, I am excited to show you a brand new Map of the Internet , up to date for the year 2021. previously published in 2014-2015. If you love this map, then Martin has a few prints available to purchase on Zazzle , plus a Deluxe 60 x 40 Poster.

Freelance 59

Freelance Freelance Infographics Entertainment 59

HONGKIAT

AUGUST 2, 2022

Email that engages recipients, communicates desired information, provides a positive brand experience, and is personalized to customers’ unique needs goes a long way toward improving your Customer Lifetime Value ( CLV ). Plus, the more you use your logo, the greater the brand recognition and recall. What is BIMI?

Marketing 135

Marketing Marketing Branding Brand 135

Inkbot Design

SEPTEMBER 24, 2023

From pay-per-click advertising and search engine optimisation to the power of customer referrals and loyalty programs, we will break down the benefits and keys to success for each approach. Create compelling content, engage followers, and use advertising features. Build brand awareness, drive website traffic, and increase conversions.

Marketing 98

Marketing Marketing Programming Media 98

Smashing Magazine Graphics

OCTOBER 27, 2021

In the late 1990s, marketing and advertising agencies saw the potential of eye-tracking for the Internet and started using the technology to analyze how people consume content online. One of the few advertising companies that used eye-tracking back then was EURO RSCG/DSW Partners. Source: Greta Hoffman/Pexels ) ( Large preview ).

Internet and Software Development 94

Internet and Software Development Advertising Advertising Production 94

UX Collective

AUGUST 14, 2022

How does one choose a font that aligns with the brand on a psychological level? Most companies use Sans-serif typefaces (such as Helvetica, Gill Sans, Futura) on their packaging, advertising, and websites due to their clarity and legibility in both small and large font sizes. Advertising and Promotion Research , 2 (2), 25–52.

Fonts 98

Fonts Typography Advertising Advertising 98

Inkbot Design

OCTOBER 25, 2023

Rebranding Exercise: A Strategic Approach to Business Growth As we approach the new year, companies across industries realise that standing out in today's crowded marketplace requires a distinct and memorable brand identity. Rebranding is all about revamping and reinvigorating your company's visual branding , messaging, and overall identity.

Marketing 98

Marketing Marketing Branding Brand 98