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Design trends for 2025: creative leaders share their vision for the future

Creative Boom

Brands are recognising that this will get them much further with the public than anything that might be perceived as 'greenwashing'. One thing bubbling in my view is the shift in marketers, designers, and brand managers placing emphasis on those who have the greatest spending power: those who are in their over 50s. "In

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How the Adobe Logo Reflects the Evolution of Digital Creativity

Inkbot Design

In 1982, when Adobe was just a scrappy startup founded by Warnock and Charles Geschke (ex-Xerox PARC rebels), they needed a visual identity to stand out in the emerging software market. Apple had just gone public, Microsoft was still a tiny player, and graphic design software barely existed. This wasn't random.

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Evolution of the BP Logo: A Century of Design & Branding

Inkbot Design

It's the visual evidence of a century-long identity crisis in public. The company wanted to project authority in international markets where nationalism was rising, especially in the Middle East. Green offered distinction in a market where competitors used red (Texaco, Mobil) or yellow/red (Shell).

Brand 40
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Decoding the Cisco Logo: Symbolism, Branding, and Legacy

Inkbot Design

The red logo signalled energy and boldness in a market dominated by blue-suited IBM types. This aligned with their expansion beyond education into corporate markets. The typography became more substantial – communicating stability as Cisco went public in 1990.

Brand 40
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The Xbox Logo: How Microsoft Fought, Stumbled, and Won

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] The Xbox Logo: How Microsoft Fought, Stumbled, and Won Let’s be honest. Your business's real origin, the struggles and the lucky breaks, is your best marketing material. Most corporate logo histories are polished nonsense. They didn't.

Brand 40
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Jim Parkinson, 1941–2025

Typographica

He became the go-to guy for art directors looking to refresh their publication, and he redrew some titles multiple times over the years. Visit any newsstand in the US — and even some abroad — and you’ll see Jim, often on multiple covers. Not how you think. Jim’s hobby was depicting vintage neon signage as fine art.

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Names to know: 20 visionaries shaping the future of creativity

Creative Boom

Founded in 2013, Elvie has grown into a global market leader for premium breast pumps in the U.K. Ben Eliass Ben Eliass is the co-founder of Estrid, a razor brand that is challenging market leaders such as Gillette. Roxy Young Roxy Young is Reddit's chief marketing and consumer experience officer.

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