The Logo Smith

FEBRUARY 17, 2020

Each team would have its own logo and brand language, this follows through to trackside advertisements sponsor logos and background billboards. Wipeout 2048 – 2012. The original Wipeout logo was formed from the Eurostyle font, using just the #8 glyph as the building block for each styled letter. This font costs £10.00

Graphic 130

Graphic Arts and Crafts Fonts Graphic Design 130

HONGKIAT

DECEMBER 8, 2023

The course is designed to enhance advertising campaigns or promotional material by emphasizing the importance of lighting in design. You’ll learn how to use layer styles, space textures, and flare brush tips to achieve a vintage sci-fi font effect. Although initially published in 2012, the techniques remain relevant today.

Photoshop 119

Photoshop Arts and Crafts Textures Adobe 119

Inkbot Design

FEBRUARY 18, 2024

billion (2012) Old Spice 2008 $10 million Sales doubled (2009) Airbnb 2014 $100 million Revenue tripled (2017) Pepsi 2008 $1.2 The right font can bring tons of personality and a robust, ownable asset. Signs It's Time for a Revamp How do you know when a logo needs some rejuvenation? Post-Rebranding Revenue Increase Starbucks 2011 $1.2

Brand 98

Brand Branding Fonts Digital 98

Inkbot Design

SEPTEMBER 6, 2023

Their logo consists of a stylised wordmark in a custom sans-serif font, with a distinctive feature—the letter “A” designed to resemble the shape of a heart and the “B” forming a speech bubble. It prominently displays the company name in uppercase letters, with the “B” stylised in a unique, angular font.

Internet and Software Development 98

Internet and Software Development Fonts Manufacturing Sports 98

Logo Smith

JANUARY 18, 2023

Each team would have its own logo and brand language, this follows through to trackside advertisements sponsor logos and background billboards. Wipeout 2048 – 2012. Wipeout 2048 – 2012. Official Wipeout Font – F500 Ang-ular by The Designers Republic. Wipeout Free Font by Paul Willocks.

Graphic 52

Graphic Arts and Crafts Fonts Graphic Design 52

Inkbot Design

AUGUST 9, 2023

The first Microsoft logo featured a stylised ‘Micro-Soft' in a funky 1970s-esque font, encapsulating the spirit of the emerging software industry. In 2012, Microsoft unveiled its current logo – a modern, colourful rendition of the windowed emblem.

Adobe 98

Adobe Arts and Crafts Brand Branding 98

Creative Boom

OCTOBER 9, 2024

And while the best-known fonts and the major foundries have a lot to offer, it's often a good idea to shake things up by looking further afield. Viewing themselves as graphic designers who run a type foundry, they create lovely minisites for each typeface, which showcase the fonts in context and allow them to tell their own stories.

Fonts 523

Fonts Graphic Design Graphic Agency 523

Inkbot Design

AUGUST 4, 2023

At first glance, the FedEx wordmark appears to be a straightforward typographic logo – the company name rendered in a bold, custom font in the signature FedEx purple and orange. In 2005, the ice cream giant looked to showcase its 31 flavours in a new logo designed by the renowned advertising agency Ogilvy & Mather.

Brand 98

Brand Branding Arts and Crafts Networking 98

Inkbot Design

MARCH 23, 2023

Affiliate marketing: Affiliate marketing is another form of advertising in which you recommend a product or service to your audience and receive a commission from successful transactions. The creators launched a campaign in 2012, which raised over $10 million in just a few weeks.

Freelance 92

Freelance Freelance Internet and Software Development Client 92

Inkbot Design

JUNE 26, 2024

Your narrative must be evident at every point of contact, such as: Web copywriting Social media posts Customer care conversations Product package design Advertising campaigns Employee conduct Think of this like an orchestra – all parts should harmonise harmoniously for a seamless branded experience. It has got to be consistent. Tell us more!!

Brand 52

Brand Branding Arts and Crafts Media 52

Fonts in Use

OCTOBER 6, 2022

” Advertisement by Letraset in the Greek magazine Αρχιτεκτονική (Architektoniki, “Architecture”) in 1967. Doctoral dissertation, Royal College of Art, London, 2012. This post was originally published at Fonts In Use

Magazine 36

Magazine Publication Graphic Design Graphic 36

Shillington

MAY 11, 2020

These were then sold on to print shops, where a typesetter (yep, there were even typesetting back in the 1800s) who would set the fonts to allow for maximum legibility. The influential sans serif typeface was completed in 1916 and is perfect for way-finding and signage, but has also been used widely across advertising. Fat Albert.

Typography 118

Typography Fonts Advertising Advertising 118

Inkbot Design

NOVEMBER 18, 2020

Hardcover Book Wim Crouwel; Tony Brook; Adrian Shaughnessy; Ichiro Saga; (Author) English (Publication Language) 09/01/2012 (Publication Date) - Bienuenushinsha. He is known for creating Gotham font , one of the highly used fonts worldwide by notable companies. Wim Crouwel - a Graphic Odyssey. Publisher). $54.36.

Artist 138

Artist Typography Graphic Design Publication 138

Just Creative

DECEMBER 3, 2020

In a 2012 study, researchers from Google and the University of Basel concluded that users will judge the aesthetic beauty of a website and its perceived functionality in 1/20th to 1/50th of a second. Now, it can be very easy to go overboard with animations all over the place or using a lot of different fonts in all different colors.

Theme 205

Theme Publishing Publishing Marketing 205

Fonts in Use

APRIL 17, 2019

These are the same streets and squares where the posters once were posted and viewed, and some pictures actually show the venues where the advertised attractions like circus and variety shows took place. It here is used with the high i dot and the compact Q , two forms that ended up in the font as alternates.

Print 28

Print Book Design Printmaking Color 28

Eye on Design

AUGUST 12, 2022

Advertisers are eating it up, too—annual ad revenues regularly top a billion dollars. At a time when print advertising is supposed to be dying a slow, silent death, how do they pull this off? It’s a lot of buttons and bright fonts and compromises. It was the day before we were about to ship,” she says. “I

Magazine 68

Magazine Entertainment Layout Print 68

Shillington

SEPTEMBER 22, 2022

Why Fonts Matter by Sarah Hyndman. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising by Massimo Mariani. Buy the book. Buy the book.

Graphic Design 140

Graphic Design Graphic Arts and Crafts Publishing 140

Shillington

SEPTEMBER 14, 2020

Why Fonts Matter by Sarah Hyndman. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising by Massimo Mariani. Buy the book. Buy the book.

Graphic Design 119

Graphic Design Graphic Arts and Crafts Print 119

Shillington

JUNE 14, 2021

He has created variable fonts for Adidas, cans for Eliqs’ Love Spectrum beer and branding for Towards Utopia, an anti-racist, trans-feminist initiative that provides art, education and resources. Nyoni has worked as an illustrator and art director in the South African advertising industry whilst also moonlighting as poster artist R!OT.

Graphic Design 145

Graphic Design Graphic Arts and Crafts Illustrator 145

Just Creative

MAY 15, 2023

Having a print advertisement be successful these days is something that takes a lot more than putting an image and a catchphrase on a piece of paper. While many companies may prefer to advertise online or through television, there are some print ads which when the execution and the words are perfect, can have an enormous impact.

Print 280

Print Advertising Advertising Agency 280

Canny

DECEMBER 20, 2022

I first ran into the Mailchimp brand back in 2012 when they released their very first public annual report, causing a huge buzz in the marketing world. They also opted for a sans-serif logotype and people were upset about losing the traditional Mailchimp script font they’d come to know and love. Freddie had really grown up.

Brand 88

Brand Branding Marketing Marketing 88

Inkbot Design

FEBRUARY 14, 2023

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. This is why advertising campaigns are so important. What are Advertising Campaigns?

Advertising 116

Advertising Advertising Marketing Marketing 116

Inkbot Design

FEBRUARY 13, 2023

The logo featured a simple cursive font in blue and was used on packaging, advertising and merchandise. The pink colour is synonymous with the brand and is used extensively in marketing and advertising. Its timeless design and the use of pink have made it a true icon in marketing and advertising.

Brand 91

Brand Branding Advertising Advertising 91

Inkbot Design

SEPTEMBER 8, 2023

A bad logo may use unreadable fonts or fail to create a harmonious typographic composition. The choice of fonts should align with the brand's identity and style. Carefully selecting the font, size, alignment, spacing, and arrangement is critical to effective logo typography.

Brand 98

Brand Branding Arts and Crafts Fonts 98

Design Wizard

JULY 22, 2019

The colors are shown together in combination on Microsoft’s latest logo, which was revealed in 2012. The black emphasises the text in Amazon’s logo, which uses a bold font that’s easy to read and reproduce. Like Google, Microsoft utilises this range of colors in a number of its products, such as Microsoft Office, XBox and Windows.

Color 106

Color Brand Branding Color Schemes 106

Creative Boom

MARCH 23, 2023

So the 'I Love New York' advertising campaign was as much about raising the spirits of the embattled residents, who were largely scared to walk the streets at night. The serif typewriter-style font of Glaser's original has been swapped for a sans-serif that references the Helvetica signage of New York's subway system.

Advertising 521

Advertising Advertising Fonts Graphic Design 521

Creative Review

MAY 19, 2020

With many of us still only leaving the house for essential food shops and daily exercise, the piece aims to be a welcome break from the “monotony of our current situation” The piece is an updated iteration of an existing artwork by Titchner from 2012, as the artist felt the sentiments were more pertinent than ever.

Inspiration 142

Inspiration Artist Print Art 142

Inkbot Design

APRIL 27, 2022

The ultimate test of your marketing and advertising efforts is not just whether or not you reach your target audience but whether they convert. But once you’ve got some content, a simple test is to change the font colour of the page. This new kind of advertising requires content. 9 – Optimise images.

Marketing 111

Marketing Marketing Production Media 111

Inkbot Design

JULY 15, 2025

Your brand identity —the logo, the fonts, the website, the tone of voice—is simply the set of tools you use to shape that gut feeling. Every tech startup has a friendly, sans-serif font and a blue or purple logo. Law firms use a gavel or scales of justice and a stuffy, serif font. It's the gut feeling people have about you.

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Just Creative

OCTOBER 21, 2020

Back in 2012, Jerry Seinfeld brought out a web series (now on Netflix) called Comedians in Cars Getting Coffee , and I had the opportunity to create the logo for the show, the website, a unique font for all their advertising needs, social media graphics, and advertising material. Did you get to meet him?

Brand 238

Brand Branding Marketing Marketing 238

Inkbot Design

DECEMBER 27, 2024

It was just the word “eBay” written in a basic sans-serif font, all in capital letters. The Playful Revolution (1997-2012) Colours, Chaos, and Character In 1997, eBay underwent its first major rebrand. The font is clean and modern, giving the logo a more sophisticated look. This redesign was met with mixed reactions.

Digital 40

Digital Brand Branding Fonts 40

Inkbot Design

FEBRUARY 26, 2025

During this period, mass marketing took off, and Kellogg's needed to stand out in print advertisements and store shelves. Visual changes: The signature became more standardised, less like actual handwriting and more like a designed script font. It also ensured high visibility on increasingly crowded grocery shelves.

Marketing 40

Marketing Marketing Brand Branding 40