Remove 2012 Remove Advertising Remove Brand
article thumbnail

Every Ad Tells Our Stories

Communication Arts

Columns / Insights Every Ad Tells Our Stories Greg Beauchamp, founder of Bindery, creates honest, emotional stories that connect brands with people through film and storytelling. By Greg Beauchamp How did you discover your passion for filmmaking and advertising, and how did you develop your skills to enter the creative industry?

article thumbnail

Tothepoint brands new scheme to boost London’s biggest and most maligned borough

Design Week

Tothepoint has created the branding for a new loyalty scheme for Croydon, building on its previous work for London’s biggest borough. ” Tothepoint’s team was responsible for the brand concept, advertising, web development, campaign messaging and animated content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] 10 Famous Failed Logo Redesigns: How Ego and Bad Strategy Cost Billions A new logo will not fix your broken business. It's a tiny visual shortcut connecting a customer's brain to every experience, product, and feeling associated with your brand.

article thumbnail

State of the industry 2025: are freelancers surviving, or thriving?

Creative Boom

Motion designer and director Joao Raimundo Monteiro offers a particularly bleak assessment: "I reckon it has been the worst 12/15 months since I've started my career back in 2012," he reveals. "I I meet small business owners who regularly use their own mobile phone images for advertising." It is incredibly tough out there now.

article thumbnail

Your Brand is Lying: 12 Signs You Need a Rebrand Now

Inkbot Design

📖 Reading Time: 5 minutes 🏷️ Categories: Design, Branding, Marketing 📅 Published: [DATE] Your Brand is Lying: 12 Signs You Need a Rebrand Now Nobody wakes up thrilled at the prospect of a rebrand. That nagging feeling in your gut that something is off with your brand… It's probably right. Your brand is not your logo.

article thumbnail

Service design isn't just a buzzword – it makes happier people

Creative Bloq

But peoples experience of an organisation or brand usually involves more than an individual touchpoint. A course at the Royal College of Art in London (RCA) only began in 2012 and many people havent even heard of the term. Why not try a subscription? Here’s how it works. This is where service design comes in.

article thumbnail

How Frontify helps the world’s biggest brands stay consistent and save money

Creative Bloq

View Recommended reading Branding "Everything feels much more at home," Frontify’s director of brand on the success of Amazon’s subtle rebrand Creative Inspiration How to succeed in the modern creative era? Image credit: Frontify) When you manage a global brand, consistency is everything. Why not try a subscription?