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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

Now, attention is increasingly turning to Gen Alpha, who were born after 2010 and are now reaching their teens. Tebo sums it up in a nutshell: "Young people today come equipped with an innate digital fluency and finger on the pulse of contemporary trends," he explains. Next year, we'll see the first members of Gen Beta being born.

Brand 360
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Guide to the Top 10 Best Books on Marketing

Inkbot Design

Guide to the Top 10 Best Books on Marketing The truth is, in today’s world of computers, marketing has become the backbone of almost all businesses. Whether you are a young entrepreneur striving to establish your startup or an experienced player looking forward to expanding your business, mastering marketing principles is crucial.

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Continuous design: a framework for building digital products

UX Collective

Most digital designers today are participating in some form of “continuous design”– iteratively improving and scaling a post-launch product — yet this is not reflected in the most common models that we use to describe the design process. I found myself straddling two era’s of design.

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To the streets: Is it time to return to guerrilla marketing?

Moo

Enter guerrilla marketing, a way for brands big and small to do things differently and make their mark – and make those marketing budgets work harder. From high-impact stunts to low-cost sticker campaigns, the ‘00s was, to many, the golden age of the guerrilla marketing campaign. What is guerrilla marketing?

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Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

Marketing 147
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Why accessibility and inclusion lead to successful digital products

UX Collective

This tremendous global shift towards remote work also helped to realize how crucially important accessible and inclusive digital experiences really are. Another important decisive factor for fast digitalization is the aging populations of industrialized nations and their deteriorating health conditions. How the business will benefit?

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Print is Dead. Long Live Print.

We And The Color

The printing industry in the rapid change of the digital age. This is a question that many people have asked in the age of digital media, where information and entertainment are increasingly consumed online. However, this growth is not evenly distributed across different segments of the market. Is print dead?

Print 98