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Tebo Mpanza on why the future of branding is young, agile and authentic

Creative Boom

Now, attention is increasingly turning to Gen Alpha, who were born after 2010 and are now reaching their teens. Tebo sums it up in a nutshell: "Young people today come equipped with an innate digital fluency and finger on the pulse of contemporary trends," he explains. Next year, we'll see the first members of Gen Beta being born.

Brand 348
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To the streets: Is it time to return to guerrilla marketing?

Moo

Enter guerrilla marketing, a way for brands big and small to do things differently and make their mark – and make those marketing budgets work harder. From high-impact stunts to low-cost sticker campaigns, the ‘00s was, to many, the golden age of the guerrilla marketing campaign. What is guerrilla marketing?

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Must-See Marketing Movies to Inspire Success

Canny

Like you, we can’t get enough of marketing movies and marketing-focused television. That said, if you were to ask me to pick between the two, I’d more than likely go with a movie where marketing is one of the main elements. Marketing movies, on the other hand, tend to be a lot easier to digest, in my opinion. Steve Jobs.

Marketing 147
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Get recognised for your digital designs: Lovie Awards 2024 opens today

Creative Boom

And when it comes to digital design, it doesn't get more prestigious than this. First launched in 2010, the Lovie Awards , presented by the International Academy of Digital Arts and Sciences, celebrate the leading work and creators across culture, technology and business on the European internet. (You

Digital 350
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Continuous design: a framework for building digital products

UX Collective

Most digital designers today are participating in some form of “continuous design”– iteratively improving and scaling a post-launch product — yet this is not reflected in the most common models that we use to describe the design process. I quickly saw that the new conceptual model was a better fit to the needs of digital product design.

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Print is Dead. Long Live Print.

We And The Color

The printing industry in the rapid change of the digital age. This is a question that many people have asked in the age of digital media, where information and entertainment are increasingly consumed online. However, this growth is not evenly distributed across different segments of the market. Is print dead?

Print 98
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10 best artist and illustration agents in New York City

Creative Boom

With the rise of digital tools both for making art and sending it around the world in an instant, in one sense, it's now easier than ever to make money as a freelance illustrator. But how on Earth do you find a market for your work? This is where illustration agents come into play. James Yang, represented by David Goldman Agency 3.

Artist 456