Tebo Mpanza on why the future of branding is young, agile and authentic
Creative Boom
APRIL 28, 2024
Now, attention is increasingly turning to Gen Alpha, who were born after 2010 and are now reaching their teens. Tebo sums it up in a nutshell: "Young people today come equipped with an innate digital fluency and finger on the pulse of contemporary trends," he explains. Next year, we'll see the first members of Gen Beta being born.
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