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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. Wouldn't you have to spend money on Facebook and other social media ads?

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Brand Continuity: Establishing a Strong Connection

Inkbot Design

Consistency in messaging across all online platforms, including websites, social media , and email marketing, helps to reinforce the brand's voice and values. For instance, Apple has successfully implemented a brand continuity strategy across its various products and marketing channels.

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Rebranding Strategies: Reviving Your Company’s Image

Inkbot Design

Rebranding Strategies: Reviving Your Company's Image We've all experienced that sinking feeling when you realise your favourite product or company has completely overhauled its image. Breathing new life into the company's public image and resonating better with the desired customer base. The end goal? Where do you begin?

Brand 97
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The 37 Best Design Books to Level Up Your Skills

Inkbot Design

Sale Graphic Design Theory: Readings from the Field Armstrong, Helen (Author) English (Publication Language) 151 Pages – 03/11/2009 (Publication Date) – Princeton Architectural Press (Publisher) −$22.95 $2.00 He examines why some products confuse users while others feel intuitively easy to operate.

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Is Your Logo Design Up To Date? Re-evaluating Your Brand Identity

Inkbot Design

Whether you're meeting someone for the first time or unveiling a new product or service, you've got to put your best foot forward. billion (2012) Old Spice 2008 $10 million Sales doubled (2009) Airbnb 2014 $100 million Revenue tripled (2017) Pepsi 2008 $1.2 Is Your Logo Design Up To Date? billion $1.9 billion $1.6

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Behavioural Design: The Art and Science of Influencing Behaviour

Inkbot Design

Useful ethically in health contexts, questionable in social media feeds. A landmark 2008 study published guidance synthesising behavioural design best practices for policymakers called MINDSPACE. Goal-Gradient Effect : As we near the end of a journey or challenge, motivation spikes to finish it. with examples.

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10 Ways to Build a Strong Online Presence for your Brand

Inkbot Design

While some businesses have an established online presence before creating their product, most do not. Keep your About Us page clean and concise, including links to your social media profiles and email subscription form. What exactly does your product or service do for the customer? Generate Traffic from Social Media.

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