Inkbot Design

APRIL 13, 2023

Creating a solid and memorable brand that resonates with your target audience is crucial in today's competitive market. Without a thorough understanding of your ideal customers, you may create marketing strategies and products that fall flat and fail to resonate with your target market.

Branding 145

Branding Brand Marketing Marketing 145

Under Consideration / Brand

JUNE 1, 2020

The new logo is the perfect next step in the evolution of the Popeyes logo that began with the previous logo designed by Pentagram's DJ Stout in 2008 that tempered the zaniness of its predecessor and provided the first step of moving into orange as the brand color. Popeye's press release. Secondary logo.

Patterns 140

Patterns Branding Brand Color 140

Canny

JANUARY 24, 2022

Established in 2008, The Climate Change Committee is an independent, statutory body whose job is to advise the UK and devolved governments about emission targets to improve the sustainability of our planet. When designing a brand in this space, your target market is obviously pet parents who want to make a difference.

Manufacturing 147

Manufacturing Branding Brand Animation 147

We And The Color

APRIL 6, 2025

You might imagine needing complex websites, payment gateways that sound like rocket science, and a marketing degree just to get noticed. It allows designers to focus more on product development and marketing, rather than getting bogged down in technical complexities. This feedback is invaluable market research. Overwhelming.

Production 45

Production Marketing Marketing Digital 45

Fonts in Use

JANUARY 26, 2020

Fairway Market is a chain of grocery stores in the New York metropolitan area. The slogan “Like No Other Market” sometimes is rendered in a mechanically extended brush script, too, see the photo below. This may have been the motivation to replace the slogan typography with something more contemporary.

Marketing 60

Marketing Marketing Banners Fonts 60

Inkbot Design

DECEMBER 11, 2020

A successful rebranding strategy can solve various problems and challenges such as stagnating business growth, change in target markets or expansion to new ones, unaligned management, confused or alienated clients, loss of competitive advantages, and so on. Coty has been present on the competitive fragrance market for over a hundred years.

Tourism 124

Tourism Branding Brand Marketing 124

Canny

APRIL 12, 2023

For starters, Fanta is no longer limited to orange as it’s available in a whole range of fruity flavours across 180 markets. On top of this, its previous brand identity and packaging was different depending on the market it existed in, which was highly confusing and overall just unnecessary.

Marketing 88

Marketing Marketing Branding Brand 88

Just Creative

APRIL 19, 2023

Launched in 2008, Affinity Publisher is our top choice for the best alternative to Adobe InDesign. The target audience for Canva is marketers, social media contractors, and start-ups who want to produce stunning graphic designs quickly and easily. Window – $54.99 But it is easy to use and cost-effective.

Adobe 230

Adobe Templates Publishing Publishing 230

Shillington

AUGUST 20, 2023

Given that so many typography blogs are run by type designers, it’s also refreshing to see one written, instead, by a designer who uses type in their day-to-day work. There’s also a shop with some brilliant T-shirts, tote bags and fonts for fans of typography. It’s edited and written by Armin Vit.

Graphic Design 119

Graphic Design Graphic Arts and Crafts Magazine 119

Inkbot Design

OCTOBER 19, 2023

It refers to consistently using branding elements across all materials and a business's marketing efforts. To achieve brand continuity, businesses must focus on various elements, including visual identity, digital presence, and marketing efforts. Let's explore the benefits of brand continuity in more detail.

Branding 98

Branding Brand Marketing Marketing 98

Design Week

DECEMBER 11, 2020

Location app Foursquare has rebranded to better represent its position as a B2B software service following a period of “growing pains” Co-founded in 2008 by Dennis Crowley and Naveen Selvadurai, the app allowed people to “check-in” to venues through their smartphones – incorporating mobile GPS technology.

Digital 101

Digital Branding Brand Coding 101

“Animal Farm” & the Evolution of the Dust Jacket

Thinking Design

MAY 6, 2019

By the 1870s, dust jackets were common, but their marketing value remained unexplored as they were left blank. And so the modern view of the dust jacket as a marketing tool emerged. The typography is active, perhaps even unruly. The typography playfully uses only lower case letters printed in pink, a reference to the pigs.

Animation 81

Animation Publishing Publishing Color Schemes 81

Thinking Design

MAY 6, 2019

By the 1870s, dust jackets were common, but their marketing value remained unexplored as they were left blank. And so the modern view of the dust jacket as a marketing tool emerged. The typography is active, perhaps even unruly. The typography playfully uses only lower case letters printed in pink, a reference to the pigs.

Animation 81

Animation Publishing Publishing Color Schemes 81

Shillington

FEBRUARY 19, 2020

It’s replete with quality articles on leadership, productivity and marketing—covering topics such as how to overcome your fear of failure and how to develop good work habits. Fonts In Use is a public archive of typography indexed by typeface, format, and industry. Eye Magazine. Fonts In Use. Logo Design Love. The Inspiration Grid.

Graphic Design 145

Graphic Design Magazine Web Design Web Design 145

Inkbot Design

MARCH 13, 2024

The striking new logo, updated packaging, and fresh marketing campaigns can leave you wondering, “What were they thinking?” Expanding into new markets: A new brand identity and messaging helps companies break into different industries or geographic regions. The award-winning campaign was pure marketing brilliance.

Branding 98

Branding Brand Marketing Marketing 98

Inkbot Design

FEBRUARY 13, 2023

Cadbury has been using the colour purple in its branding and marketing efforts for over a century, and it has become one of the most recognisable aspects of the brand. From television commercials to billboards to social media ads, the colour purple is a constant presence in Cadbury's marketing efforts.

Branding 93

Branding Brand Marketing Marketing 93

Telepathy

MAY 9, 2017

Excerpt from the speech we never got from Wall Street in 2008. Few groups were hit harder by the 2008 market crash than Millennials , and as a result, they have far less trust in traditional, big-brand financial institutions. You’ll have to earn it. Control and Convenience.

Production 75

Production Marketing Marketing Branding 75

Envato Tuts+

JANUARY 19, 2014

A big part of graphic design is understanding typography, developing your knowledge of typefaces and how to apply them in your design. Here are a few great resources on graphic design principles and typography: The Ultimate Guide to Basic Typography. Typography: The Anatomy of a Letter. 19 Apr 2008. 25 Apr 2008.

Graphic Design 97

Graphic Design Graphic Portfolio Arts and Crafts 97

Inkbot Design

SEPTEMBER 8, 2023

3 – Ineffective Typography Typography plays a pivotal role in logo design. Typography can express qualities like elegance, strength, or friendliness. Carefully selecting the font, size, alignment, spacing, and arrangement is critical to effective logo typography.

Branding 98

Branding Brand Arts and Crafts Fonts 98

UX Collective

AUGUST 14, 2022

Typography also drives a handful of other cognitive processes that often get overlooked?—?but The following science-backed ideas will hopefully inspire some typography decisions that will best suit your project and goals. First, aesthetically pleasing typography improves creative thinking. Journal of marketing, 68(4), 60–72.

Fonts 98

Fonts Typography Advertising Advertising 98

Inkbot Design

FEBRUARY 18, 2024

billion (2012) Old Spice 2008 $10 million Sales doubled (2009) Airbnb 2014 $100 million Revenue tripled (2017) Pepsi 2008 $1.2 Graphic icons give way to strategic custom typography that defines your brand name. But don't just take my word for it – the numbers tell the story too: Brand Date Rebranding Cost (approx.)

Branding 98

Branding Brand Fonts Digital 98

Inkbot Design

FEBRUARY 11, 2023

Top 10 Green Logos 1 – Whole Foods Whole Foods Market is a grocery chain specialising in natural and organic food. In addition to the logo, the colour green is used in Whole Foods' marketing materials, including packaging, signage and website. However, the colour green used in the logo is just as crucial as the typography.

Branding 92

Branding Brand Marketing Marketing 92

Noupe

MARCH 5, 2024

Created by Andrew Paglinawan in 2008 with geometric shapes as its foundation, it underwent significant revisions by Thomas Jockin in 2016 to enhance its quality. Tilt Prism is particularly eye-catching and works great for attention-grabbing marketing materials and landing pages.

Fonts 114

Fonts Branding Brand Digital 114

Inkbot Design

JANUARY 21, 2024

Designing for the Metaverse Virtual worlds like Roblox, Fortnite, and VR Chat now have economies – reports estimate the metaverse market to be around $80 billion in 2023! Deconstructed Typography Goodbye, curvy script fonts ! Typography turns glitchy this year with broken letterforms, fragmented layouts and pixelated effects.

Patterns 97

Patterns Fashion Arts and Crafts Architecture 97

Creative Market

JANUARY 3, 2023

If you’re not a member yet, join now to unlock our monthly free Drop and save 20% on the entire Creative Market catalog. This market set has an infinite ink well and features more than 180 pressure-sensitive brushes. Keep reading to discover the Shops behind this month’s Drop, and the stunning assets that are up for grabs.

Templates 97

Templates Fonts Arts and Crafts Vectors 97

Inkbot Design

JUNE 5, 2024

Drives referrals – Satisfied customers become brand evangelists and do word-of-mouth marketing for you. Not just your company or goals, but also your competition, target market–everything! Increases recognition – An easily identifiable logo will make your company stand out from competitors. The aim here?

Consulting 98

Consulting Branding Brand Art 98

Tuts Plus

OCTOBER 15, 2019

A Brief History of Type Text is never simply text—typography, or the way type is arranged on a layout, has a huge influence over the visual impact of a message, setting the tone and. Typography. The Ultimate Guide to Basic Typography Learn the essential terms in the world of typography. Typography. Typography.

Fonts 75

Fonts Internet and Software Development Arts and Crafts Typography 75

Inkbot Design

JULY 28, 2023

Its grace, subtle ornamentation and elegance give this French Renaissance-era typeface an abiding sophistication that continues to influence typography today. Garamond remains a testament to the vision of its originator, Claude Garamond, whose exquisitely balanced letterforms honour the very origins of Western typography.

Fonts 111

Fonts Branding Brand Typography 111

Inkbot Design

JULY 28, 2023

This book is a veritable treasure trove of groundbreaking and innovative web design examples, showcasing diverse layouts, captivating colour schemes, breathtaking typography choices, and engaging interactive elements. Buy on Amazon The book's well-structured sections encompass many industry sectors, catering to various niches and markets.

Web Design 145

Web Design Web Design Arts and Crafts Coding 145

Inkbot Design

MAY 26, 2024

But what truly sets this brushstroke apart from other design elements is how flexible it can be when applied strategically across various touchpoints – thanks to some brilliant marketing moves on Discover’s part! The Capital One logo was launched in 2008. For instance, why do you think I choose vibrant colours like red?

Branding 75

Branding Brand Typography Fonts 75

Inkbot Design

FEBRUARY 17, 2023

One way they do this is through their logos, which can be seen everywhere, from their aircraft to their marketing materials. The author of the winning design for the new Lufthansa logo remains unknown, but it is known that Otto Firle headed the airline's advertising and marketing office at the time.

Travel 101

Travel Brand Branding Fonts 101

Under Consideration / Brand

DECEMBER 2, 2019

The company has been owned by Dufry -- the Basel, Switzerland-based leading travel retailer that operates many of the ubiquitous duty-free shops -- since 2008 and has been a publicly-traded company since 2018. Last week, Hudson introduced a new identity designed by Siegel+Gale. Hudson press release. Logo animation. Various print applications.

Travel 55

Travel Branding Brand Typography 55

UX Collective

MAY 27, 2025

WCAG has released 3 versions between 2008 and2023 WCAG conformance levels WCAG includes 3 levels of conformance: Level A, Level AA, and Level AAA. Any new product introduced to the market must comply with WCAG 2.1, The most current version of WCAG is 2.2, which was released in October 2023.

Internet and Software Development 85

Internet and Software Development Digital Color Production 85

Canny

JUNE 3, 2021

And yes, we know a logo alone isn’t “branding” But: A logo design is often the first thing customers see and is the way they recognise your brand in a crowded market. It has now expanded into a leading marketing platform for millions of businesses around the world. Not bad ey?

Branding 78

Branding Brand Travel Digital 78

Inkbot Design

SEPTEMBER 6, 2023

Founded in 2008, it offers a platform for people to rent unique accommodations, from apartments and houses to even treehouses and castles, in over 220 countries. The typography exudes a sense of reliability and professionalism, reflecting their longstanding presence in the publishing industry.

Internet and Software Development 98

Internet and Software Development Fonts Manufacturing Sports 98

Canny

MAY 18, 2021

Year: 2008 Agency: N/A. But in 2008 the owner decided to move the team to Oklahoma City , while the city of Seattle would keep the Supersonics name but cease to exist as a team. Alongside the new silhouette, there is some unique typography for the WNBA. Onto the typography, they have gone with a 3D element.

Sports 88

Sports Branding Brand Agency 88

Inkbot Design

MARCH 29, 2023

These vintage symbols utilise bold colours and typography alongside playful imagery, often seen today on products from established businesses such as Pepsi or McDonald's. At this point, the aim shifted towards evoking emotion through signage while marketing products toward a wider audience. What is Retro Logo Design?

Fonts 45

Fonts Arts and Crafts Branding Brand 45