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Amy Pastre and Courtney Rowson on 13 years of running a studio and where they believe design is heading next

Creative Boom

Courtney: We started the business for reasons unrelated to the 2008 downturn. Amy: Though it wasn't logical to start in the middle of an economic crisis, we knew that we'd be positioned for success if we could make it in that market. Did the lessons of 2008/09 prepare you for the shock? The timing was right for both of us.

Client 334
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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. I can think of many ways to market a business online.

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13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Companies like MailChimp and Wistia are setting up their own content production studios. Companies like MailChimp and Wistia are setting up their own content production studios. Switching from service provider to the production company.

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10 Disruptive Companies Shaping the Future

Inkbot Design

Disruptive companies introduce innovations that creatively destroy and transform existing markets. They upend the status quo with game-changing products, services, or business models. True disruption meets a widespread market need by thinking entirely differently. But what exactly makes a company “disruptive”?

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Rebranding Strategies: Reviving Your Company’s Image

Inkbot Design

Rebranding Strategies: Reviving Your Company's Image We've all experienced that sinking feeling when you realise your favourite product or company has completely overhauled its image. The striking new logo, updated packaging, and fresh marketing campaigns can leave you wondering, “What were they thinking?”

Brand 97
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In-house teams: Polaroid on building a “modern analogue brand in a digital world”

Design Week

In 2008, a small group of die-hard fans saved the last remaining Polaroid factory, located in the Netherlands, from shutting down. Since its relaunch, the Polaroid in-house design team has been growing and is now tasked with all elements of the much-loved brand, from physical products, to packaging, advertising and e-commerce.

Digital 78
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In-house teams: Polaroid on building a “modern analogue brand in a digital world”

Design Week

In 2008, a small group of die-hard fans saved the last remaining Polaroid factory, located in the Netherlands, from shutting down. Since its relaunch, the Polaroid in-house design team has been growing and is now tasked with all elements of the much-loved brand, from physical products, to packaging, advertising and e-commerce.

Digital 74