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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

To celebrate its 85th anniversary, it approached Defy , an independent Philadelphia-based marketing company that's been quietly churning out unique angles for powerhouse global clients such as Nike, Ricoh, Comcast, Ritz Carlton, Wilson Sporting Goods and AmeriGas.

Sports 412
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How to promote and build your creative business without using social media

Creative Boom

I first joined Twitter in 2008, when I was working on a web design magazine, and the web development community had fully embraced it as their network of choice. Digital burnout Recently, we took a deep dive into the question Is social media for self-promotion over? Most fundamentally, we're all facing digital burnout.

Media 414
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Amy Pastre and Courtney Rowson on 13 years of running a studio and where they believe design is heading next

Creative Boom

Courtney: We started the business for reasons unrelated to the 2008 downturn. Amy: Though it wasn't logical to start in the middle of an economic crisis, we knew that we'd be positioned for success if we could make it in that market. Did the lessons of 2008/09 prepare you for the shock? The timing was right for both of us.

Client 340
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13 Scarily Good Brand Marketing Campaigns To Remember

Canny

Brand marketing campaigns are all the rage. Traditional sales marketing is dying. Brand marketing is growing and will continue to grow. We’re going to skip on MailChimp and Wistia because they’re working in brand affinity marketing, and we have a whole post about that coming soon. Who’s getting it right? Or have they?

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Fairway Market logos

Fonts in Use

Fairway Market is a chain of grocery stores in the New York metropolitan area. The slogan “Like No Other Market” sometimes is rendered in a mechanically extended brush script, too, see the photo below. The original Fairway store at Broadway and West 74th Street (see Google Street View ) in 2008. Dom Bold and Agenda.

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Rebranding Strategies: Reviving Your Company’s Image

Inkbot Design

The striking new logo, updated packaging, and fresh marketing campaigns can leave you wondering, “What were they thinking?” Expanding into new markets: A new brand identity and messaging helps companies break into different industries or geographic regions. The award-winning campaign was pure marketing brilliance.

Brand 98
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Iconic Logo Redesigns: Hits, Misses and Controversies

Inkbot Design

Balancing Brand Heritage With Innovation Goals When embarking on a logo redesign , brands must balance celebrating existing equity built up in their visual identities over years or even decades while pushing towards a more modern, digitally friendly aesthetic. Let legacy branded materials currently in the market play out.

Brand 89