Defy's anniversary ads for Boyds strike the perfect balance between past and future
Creative Boom
DECEMBER 11, 2023
Striking that balance is one of the biggest challenges facing advertisers, but it can be done. After the 2008 recession, the company pivoted and broke into the luxury goods and lifestyle market, working with companies such as Govberg Jewelers, Yamron, Lily Pulitzer and UNIQLO.
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