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Product Management Books: The Ultimate Collection

Canny

Right now, there are dozens, if not hundreds, of product management books out there. With more books comes more research, and the last thing anyone wants to do is spent hours trawling through book sites in search of the best product management books. 30 Things To Do in Your First 90 Days as a Marketing Manager. Download now.

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Print's not dead: the best magazines for graphic design inspiration

Creative Boom

It approaches history through the reprinting and re-engraving of European typefaces, features examples of custom typeface production and extensive collaboration, and shows the development of unique applications and digital devices for various typefaces and systems.

Magazine 526
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Top 20 Best Advertising Campaigns of All Time

Inkbot Design

Top 20 Best Advertising Campaigns of All Time To successfully sell a new product or service, it is necessary to ensure that potential customers are aware of it. Even if a product or service is the best in the industry, it will only be successful with proper presentation and promotion. This is why advertising campaigns are so important.

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The Evolution and Impact of the Unilever Logo Design

Inkbot Design

Examining the logo's role in Unilever's marketing strategy and consumer engagement over decades provides an invaluable perspective on how savvy design choices shape a brand's growth and longevity. The iconic U shape contains 25 distinct icons reflecting the breadth of Unilever's brands and products, from food to home care.

Brand 91
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Cadbury's campaign claims to reveal our personality via our eating choices

Creative Boom

To us, it doesn't feel like long since it appeared on our TV screens, but apparently, it was a full 20 years ago, in 2004. It's a classic advertising approach: telling people that they'll be thought of as fun, original and spontaneous if they, er, buy specific mass-market products. Well, that's us told. Isn't it ironic?

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Instagram vs Facebook: Navigating the Social Media Showdown

Inkbot Design

Since their inception in 2010 and 2004, respectively, they have carved distinct niches while also overlapping in critical areas. This article analyses the Instagram vs Facebook debate by juxtaposing their purposes, strengths, marketing capabilities, and utility.

Media 82
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Becoming type-sensitive with the psychology of fonts

UX Collective

Based on a 2018 study , handwritten fonts increase consumers’ attachment to products as they create a sense of human presence. Those who experience loneliness might also be more prone to building emotional connections with products, since they have a higher tendency to “humanize” items. Journal of marketing, 68(4), 60–72.

Fonts 97