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Hotlist 2025: the 25 most popular design studios, as voted for by their peers

Creative Boom

Paula Scher , Michael Bierut, Marina Willer, Samar Maakaroun, Eddie Opara and others have led some of the most iconic branding and design projects of our time, and it's ultimately Pentagram's ability to evolve while maintaining high standards of creativity that's led them to top our list.

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The 20 illustrators inspiring us the most in 2025

Creative Boom

Lauren Hom Lauren Hom is a designer and lettering artist with a knack for marketing who loves helping creatives and brands get more eyes on their work. She has become a sought-after creative partner for brands including Nike, Cadbury, Tate, Primark, and Penguin Random House. He then moved to London, where he currently lives and works.

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GitHub x BUCK: Crafting a Dynamic Visual Identity for Universe ’24

Abduzeedo

GitHub x BUCK: Crafting a Dynamic Visual Identity for Universe ’24 abduzeedo 1107—24 Learn how BUCK redefined branding and visual identity for GitHub Universe ’24 with monumental design inspired by code. Here’s a look at how this collaboration pushed the boundaries of branding and visual identity.

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You don’t need loads of cash to be a great creative – and we can prove it

Its Nice That

Analogue is the way to go for many other resourceful creatives, including photographer Molly Matalon who makes stunning work with “a crappy little point-and-shoot from 2004”. Once scanned back into her computer and assembled using free video editing software, the results are strikingly original and full of texture.

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Stop wireframing (but still start low-fidelity)

UX Collective

It is no different in terms of speed to select Arial as the typeface as it is to select the branded one. Selecting a brand color for interactive patterns is no faster or slower as it is the default blue. This isnt 2004 where we needed final_final_really-final_designs.psd.

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Fantasy Island shows Ireland from 70 photographers’ alternative perspectives

Its Nice That

Above Donovan Wylie: The Maze (Copyright © Donovan Wylie, 2004) Above Rotten Books: Fantasy Island (Copyright © Rotten Books, 2025). Above Matt Glover: At the Forest’s Edge (Copyright © Matt Glover, 2016) Above Rotten Books: Fantasy Island (Copyright © Rotten Books, 2025).

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“A dusting of love”: Matt Stetson creates mini portals to an almost utopian vision of the past

Its Nice That

Words Paul Moore — Date 11 June 2025 Work Digital Photography Gaming Archive Music Technology Food & Drink Branding Reminiscence has always been a large part of the art that defines our culture. Wells, Edgar Allen Poe and Mark Twain all wrote definitive stories in the 19th century about nostalgia and the mystery of the distant past.