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Mucho rebrand breathes new life into 92-year-old free festival in San Francisco

Creative Boom

So the organisers approached global design agency Mucho for a brand refresh that would help appeal to a younger audience, be flexible enough to work with any genre of music, and establish the festival as a world-class event. In future, they envision large digital screens behind each performer, including live interaction with the brand.

Artist 473
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Anniversary book from Semi Permanent is a 20-year time capsule of stunning creativity

Creative Boom

In contrast to other sections in the publication, there are no images on these pages, making the point that creativity isn't always visual. The release of the book doesn't just hark back to the past but marks a new chapter for the platform as it further launches the Semi Permanent Brand Studio to the world.

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Top 10 Best Books On Branding Design & Identity

Inkbot Design

Top 10 Best Books On Branding Design & Identity. The brand is the promise your product or service makes to your audience. Every aspect of your business, from packaging and product design to product naming and logos, should reinforce and strengthen your brand. Top 10 Best Books On Branding. Sale Bestseller No.

Brand 145
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4-Step Formula to Perfect Your Brand Storytelling

Just Creative

Because consumers make purchasing decisions based on their emotions (feelings and experiences) rather than information (brand attributes, product features). If you take time and careful consideration to craft your brand story, it can work wonders for your business. The 4 Steps to Winning Storytelling For Your Brand.

Brand 194
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10 Books for the Design Lover’s Library (Or Coffee Table)

Design Milk

Started in 2002, by Rolf and Mette Hay, the brand has become synonymous with design that’s accessible to all. Go behind the scenes with previously unseen work, view sketchbooks, and have the chance to walk through Jullien’s creative practice that spans personal, collaborative, and public works.

Artist 264
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Burger King Rebrand — Unused Burger King Logo Ideas

Logo Smith

Always great fun to see a well known brands collection, in this case Burger King , of unused logo design ideas, after a major rebranding. The post Burger King Rebrand — Unused Burger King Logo Ideas appeared first on Smithographic All Original Content © 1996 – 2022 Smithographic.uk |. Found via [link]. Unused Burger King Logo Ideas.

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Guerrilla Advertising: How to Make Your Brand Stand Out

Inkbot Design

Guerrilla Advertising: How to Make Your Brand Stand Out Guerrilla advertising (or guerrilla marketing) is a term that describes the process of utilising unconventional and sometimes illegal tactics to generate free publicity for a brand, product, or service. Well, you don't have to do any of that.