Ghost helps spread sunny optimism in its cheerful identity for a new wellness app
Creative Boom
OCTOBER 6, 2023
The logotype itself is inspired by the iconic smiley face ideogram that emerged in the 1950s and has become one of the most recognised symbols in the world. Meanwhile, the design language draws inspiration from nature and is communicated through a blend of warm and inviting fonts, reinforcing the idea of nurturing one's inner sunshine.
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