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Defy's anniversary ads for Boyds strike the perfect balance between past and future

Creative Boom

To celebrate its 85th anniversary, it approached Defy , an independent Philadelphia-based marketing company that's been quietly churning out unique angles for powerhouse global clients such as Nike, Ricoh, Comcast, Ritz Carlton, Wilson Sporting Goods and AmeriGas.

Sports 497
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Positive stories from freelance creatives to boost your mood in a recession

Creative Boom

There's something quite magical about a real, physical book, which perhaps explains why this antiquated media format continues to thrive in the digital age. Even when markets stumble, you can continue thriving as long as you stay adaptable and true to your passion. The takeaway?

Freelance 542
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How to Make a Brand Image?

Graphic Design Junction

Philip Kotler, the Father of Marketing’ describes Brand Image as: Brand image is a set of beliefs, ideas, and impressions that a person holds regarding an object – Kotler (2001). Identifying your Target Market & Brand Positioning. How do you stand out from the competitors offering the same product or service?

Branding 363
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WordPress Evolution Among Enterprise: Why Shift To Most Popular CMS?

Graphic Design Junction

It itself shows that the website is now an integral part of marketing your firm. Easy Digital Download: extremely useful in selling digital products. WordPress Vs. Drupal: Market share. Since 2001, WordPress has been consolidated into over 40% of a large number of sites overall, holding 64% of the CMS share of the pie.

Theme 359
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5 Best Web Design Agencies To Hire In 2022

HONGKIAT

They have a team of talented and experienced web designers who understand both UI/UX and branding, which is essential for creating an effective online identity and digital strategy. They also have firm partners working in other industries like architecture, business, entertainment, web development, social media marketing, etc.

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How To Spice Up Your Small Business Marketing

Inkbot Design

How To Spice Up Your Small Business Marketing. Most marketers see this happen over and over. It would help if you kept your small business marketing fresh. In marketing terms, we like to call this solution-based marketing. It would be best not to underestimate the power of social proof in small business marketing.

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The 5 Best Books on Marketing: Your Roadmap to Success

Inkbot Design

The 5 Best Books on Marketing: Your Roadmap to Success Whether launching a new business or looking to take your existing company to the next level, having a solid marketing strategy is essential for success. But with so many marketing books, blogs, and gurus, how do you know where to start and who to listen to?