Defy's anniversary ads for Boyds strike the perfect balance between past and future
Creative Boom
DECEMBER 11, 2023
Boyds hired us to produce a year-long, 360-degree campaign utilising traditional, experimental and digital assets that pay homage to their rich history but also look to the future and the next 85 years," explains Nikolas Greenblatt, president and chief creative officer of Defy.
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